A company is looking for a Marketing Lead to own the go-to-market strategy and brand story for an AI-powered marketing operations platform.
Key Responsibilities
Own the brand narrative, positioning, and messaging architecture across all channels
Craft and execute a go-to-market strategy highlighting the platform's differentiated value
Build and manage the demand-generation engine through various marketing programs and events
Required Qualifications
7-10+ years in product marketing, B2B marketing, or GTM roles, preferably with a SaaS or martech product
Experience in partner marketing with a track record of measurable pipeline results
Deep familiarity with the martech and AI landscape
Proven ability to build demand generation programs from scratch
Strong analytical mindset with experience in setting and tracking marketing KPIs
Marketing Lead • Nashville, Tennessee, United States