VP, Marketing Operations and Integration

Overview

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest-circulation publications, AARP The Magazine and the AARP Bulletin.

Vice President of Marketing Operations and Integration serves as a special advisor and thought partner to the EVP & Chief Marketing Officer and is a key member of the Marketing, Brand, and Content (MBC) leadership team. This role drives strategic alignment, operational excellence, and team cohesion across the department and the enterprise. Acting as a force multiplier for the CMO, the VP ensures that priorities are executed effectively, resources are optimized, and the team is engaged and informed.

Responsibilities

• Leads business planning. Creates, establishes, communicates, and oversees implementation of policies, practices, standards, and other measures to ensure effective and consistent support and execution.
• Collaborates with cross-functional teams on strategic business objectives. Collaborates with executive leadership to develop and attain department goals while providing expertise, counsel and guidance on strategic and operational management.
• Identifies, recommends, and implements new processes, technologies, and systems to address challenges and to improve and streamline organizational efficiency and optimal use of resources and materials. Identifies trends and resolves systemic issues across functions and ensures strong communication within a matrixed environment.
• Conducts and manages outcomes of various studies that include analyzing, reviewing, forecasting, trending, and presenting information for operational and business improvement. Develops and implements effective/strategic end-to-end business solutions through research and analysis of data and business processes and best practices.
• Ensures that departmental/business unit decisions and project plans such as those for staffing, development and organization are in line with the organization’s business plan and vision.
• Oversees the quarterly and annual budgeting process by understanding business priorities and managing the preparation of monthly, quarterly, and year-end operating budgets and other financial statements/reports for management.
• Manages and coaches team, including oversight of work product, performance management, recognition, and compensation (ongoing and annual), as appropriate.

Qualifications

• 10+ years of experience in marketing strategy & operations, preferably in a consumer-facing or mission-driven organization.
• Proven success serving as a senior advisor to an executive level marketing leader, or similar marketing operations function.
• Strong financial acumen and experience managing complex budgets.
• Exceptional communication and presentation skills, with the ability to synthesize and convey strategic insights.
• Prior management experience and demonstrated ability to lead cross-functional teams with vision, while driving organizational change.
• Possess a deep understanding of marketing tech stacks and how to optimize them for efficiency and impact.
• Skilled at operating effectively within matrixed structures, applying organizational insight to drive results.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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