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Online Marketing Specialist (Bilingual Mandarin)
Online Marketing Specialist (Bilingual Mandarin)Novel Prep • Irvine, CA, US
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Online Marketing Specialist (Bilingual Mandarin)

Online Marketing Specialist (Bilingual Mandarin)

Novel Prep • Irvine, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off

Responsibilities

Online Marketing Strategy Support & Execution
  • Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
Market Research & Competitive Analysis
  • Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks.

  • Provide data-driven insights and recommendations to improve marketing effectiveness.
Digital Marketing Execution & Optimization
  • Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels.
  • Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
Partnership & Channel Coordination
  • Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
Data Analysis & Reporting
  • Collect, analyze, and organize online marketing data to prepare performance reports.
  • Use insights from data analysis to support continuous improvement of marketing strategies.
Cross-functional Collaboration
  • Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
Social Media Participation
  • Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance.
Online Marketing Plan Maintenance
  • Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
Customer Retention & Sales Support
  • Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
Brand Awareness & Reputation Support
  • Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.
Paid Advertising Support
  • Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.
New Product Marketing Support
  • Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.
Requirements
  • Fluency in English and Mandarin Chinese (written and verbal).
  • Bachelors degree in Marketing, Business Administration, or a related field.
  • 23 years of experience in digital marketing, online marketing, or a related role.
  • Hands-on experience with digital marketing channels, social media platforms, and online advertising.
  • Strong analytical skills with the ability to interpret marketing data and performance metrics.
  • Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
  • Excellent communication skills and ability to work collaboratively in a team environment.
  • Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment.


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Online Marketing Specialist Bilingual Mandarin • Irvine, CA, US

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