A company is looking for an Email Marketing Specialist to manage and optimize email campaigns using Marketo.
Key Responsibilities
Build, test, and deploy email campaigns and automated workflows in Marketo
Partner with campaign stakeholders to align on segmentation, timing, and strategy
Analyze performance metrics and provide actionable recommendations for optimization
Required Qualifications
Proven hands-on expertise in Marketo, including workflow creation and campaign execution
Ability to analyze campaign data and translate insights into measurable improvements
Organized and adaptable with a proactive approach to improving processes and performance
Experience conducting A / B testing to enhance email effectiveness
Experience in managing email calendars and ensuring high-quality execution