Marketing Coordinator

CoverFour is building the next generation of sports equipment and performance gear brands—spanning baseball, softball, football, pickleball, lifestyle apparel, accessories, and D2C product innovation.

We are looking for a driven Marketing Coordinator to help lead the growth engine behind our portfolio.

The Marketing Coordinator will support the planning, coordination, and execution of marketing initiatives for our portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion.

This role serves as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget.

The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational and communication skills to coordinate multiple projects while building trusted relationships with diverse stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels.

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals.

Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency.

Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams.

Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches.

Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement.

Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention.

Track project progress, flag potential risks, and proactively address challenges to maintain schedules.

Monitor market trends, competitor activity, and audience insights to inform campaign planning.

Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization. QUALIFICATIONS Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field. 3–5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands.
• Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong organizational and communication skills with the ability to coordinate cross-functional teams.
• Experience working with external agencies and vendors to deliver integrated campaigns.
• Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred.

Behavioral Competencies:

• Project and campaign management Stakeholder communication and relationship building Time management and prioritization Adaptability in fast-paced environments Attention to detail and brand alignment Collaborative problem solving Initiative and resourcefulness WORK ENVIRONMENT AND PHYSICAL DEMANDS This is an in-office role based in Baton Rouge, LA.

Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.

• Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives.
• Requires extended periods of computer use and virtual meeting participation.
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