Coordinator, Social Media & Digital Marketing

Minimum Qualifications

Bachelor’s degree in marketing, public relations, or directly related field from an accredited institution as approved and accepted by the University of South Alabama and two years related experience in communications, marketing and social media. An equivalent combination of education or experience may be considered. Preferred Qualifications Job Description Summary The University of South Alabama’s Marketing and Communications department is seeking to hire a Coordinator, Social Media & Digital Marketing. Interested candidates should apply to be considered. Essential Functions These are the job duties required of the position. Essential Functions

• Builds and enhances the University of South Alabama’s (USA) social media presence and audience in accordance with best practices and in alignment with USA’s strategic marketing goals.
• Plans, manages, and coordinates social media activities to include creating, scheduling, monitoring posts and updates, and engaging with and responding to social media audiences on platforms including Instagram, Facebook, X and Linkedln.
• Manages elements of social media marketing campaigns from creative concepts through production to final execution, to include photography and videography, that help the University, campus divisions, and departments meet their goals.
• Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results.
• Provides feedback and insights gained from social media monitoring and data analysis to evolve communications and marketing strategies.
• Monitors social media channels to analyze and respond to discussion about the University.
• Coordinates with social media managers to share best practices and offer feedback.
• Collaborates with the Office of Admissions and other University units on campaigns to reach prospective students through paid and organic social media.
• Regular and prompt attendance.
• Ability to work schedule as defined and additional hours as required.
• Related duties as required.

Posting Information

Benefits

Paid Time Off (PTO) Health Insurance Short Term Disability Life Insurance Education Benefit Retirement Plan Memberships and Events Student Loan Forgiveness Paid Time Off (PTO) Employees earn paid time off (PTO) as they work. PTO can be used for vacation, holidays, sick days and personal days. Each year, employees can choose to cash out up to 80 hours of available PTO the following calendar year. Health Insurance New employees health, dental, and pharmacy benefits are effective the first day of the month following hire date. Short Term Disability This free benefit provides income support for those who are out of work for a medical reason such as illness, accident, or maternity. After a fifteen day waiting period, it provides 60 percent wage replacement. Life Insurance USA Health provides a free term life insurance policy for our employees based on annual salary. Policies for spouse and dependents are also included. Additional coverage can be purchased for employee, spouse and dependents. Education Benefit University of South Alabama offers a credit on tuition each semester for employees, spouse, and dependents after just six months of employment. Retirement Plan USA Health offers a 5% matching retirement account and other non-matching account choices. Included with this benefit is a free individual session with a financial planner. Memberships and Events Employees can join USA’s state-of-the-art recreation center for a nominal fee. USA football season tickets are available at a discount, and employees can attend all other USA sporting events for free. Student Loan Forgiveness As an employee of a government or not-for-profit organization, you may be eligible for the Public Service Loan Forgiveness Program through the U.S. Department of Education.