Marketing Demand Generation Manager

Demand Generation Manager

ITW Food Equipment Group LLC designs and manufactures commercial food equipment for food service and retail customers through its subsidiaries. The company's products include ware washing equipment; cooking equipment, including ovens, ranges, and broilers; refrigeration equipment, including refrigerators, freezers, and prep tables; food processing equipment, including slicers, mixers, and scales; and kitchen exhaust, ventilation, and pollution control systems. ITW FEG has the largest service network in this industry to support our global customers, with highly specialized technicians and best-in-class supply chain procedures. The company was incorporated in 2001 and is based in Troy, Ohio. ITW Food Equipment Group LLC is an Illinois Tool Works Inc. subsidiary.

The Demand Generation Manager is responsible for leading strategic marketing initiatives that drive lead generation, customer acquisition, and revenue growth. This role involves designing and executing integrated campaigns, managing performance metrics, and optimizing marketing processes to improve ROI. The manager collaborates closely with sales, product, and customer service teams to ensure alignment across the customer journey and to deliver cohesive, data-driven marketing efforts. They oversee the use of marketing automation and CRM platforms, analyze campaign performance, and present insights to stakeholders. The manager also conducts market research, monitors industry trends, and maintains relationships with external partners to expand reach and influence. Additionally, they manage budgets and forecasts, support team development, and foster a culture of continuous improvement to meet both customer and organizational objectives.

Essential Duties and Responsibilities :

• Anticipates market trends, customer behaviors, and competitive dynamics to shape long-term demand generation strategies.
• Makes sound, data-informed decisions that optimize campaign performance and resource allocation.
• Moves quickly to launch and iterate on campaigns, embracing a test-and-learn mindset.
• Consistently delivers measurable outcomes by setting clear goals, tracking KPIs, and holding teams accountable.
• Builds strong partnerships across sales, product, and customer service teams to ensure alignment and shared ownership of campaign success.
• Clearly conveys campaign strategies, performance insights, and recommendations to stakeholders at all levels.
• Promotes a culture of accountability and compliance in all marketing operations.
• Navigates multiple channels, technologies, and data sources to deliver integrated marketing solutions.

Supervisory Responsibilities :

Minimum Qualifications :

Physical Demands & Work Environment :

Compensation Information :

The pay rate will depend on the successful candidate's qualifications and prior experience.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected veteran status or any other characteristic protected by applicable federal, state, or local laws.