Talent.com
Digital Marketing Manager
Digital Marketing ManagerBoston Unity Soccer Club LLC • Boston, Massachusetts, United States, 02116
Digital Marketing Manager

Digital Marketing Manager

Boston Unity Soccer Club LLC • Boston, Massachusetts, United States, 02116
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

About Boston Legacy FC

Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

The Role

Boston Legacy FC is seeking a Digital Marketing Manager to oversee the Club’s full digital ecosystem — including our website, mobile app, match-day digital systems, and fan-facing content infrastructure. This role combines product ownership, CMS management, technical execution, QA, and cross-functional coordination to ensure fans experience a seamless, accurate, and engaging digital journey every day of the year and especially on match day.

The ideal candidate blends digital product expertise with strong operational instincts, thrives in fast-moving environments, and brings meticulous attention to detail across content, functionality, and fan experience flows.

Key Responsibilities

Digital Product & Platform Ownership

  • Own the day-to-day management of the Club’s website, mobile app, and other digital properties.
  • Maintain the product roadmap in collaboration with engineering, marketing, and operations teams.
  • Manage integrations between key systems (ticketing, CRM, Shopify, push notification platforms, analytics tools).
  • Plan, test, and execute new feature launches, enhancements, and CMS capabilities.
  • Monitor platform performance (errors, load times, drop-offs) and coordinate resolution with internal and external technical partners.

Content & CMS Management

  • Manage and publish daily content across the website and app, including schedules, promotions, maps, FAQs, alerts, and match-day information.
  • Build and update pages in Shopify and the app’s CMS (or selected app platform), ensuring availability of offline-ready content for match-day operations.
  • Draft, segment, and schedule app push notifications; maintain delivery rules and targeting logic.
  • Uphold brand and accessibility standards across all digital channels.

    • Quality Assurance & Technical Accuracy

  • Perform full QA for all publishes — validating copy, formatting, image specifications, HTML / CSS adjustments, UTMs, accessibility tags, forms, and ticketing flows.
  • Review and troubleshoot HTML / CSS structures within CMS templates to ensure layout consistency.
  • Test digital journeys regularly (ticket purchase, parking, mobile wallet, maps, stadium policies) to ensure accuracy and uptime.
  • Maintain documentation of digital standards, workflows, and technical requirements.

    • Match-Day & Real-Time Operations

  • Provide weekend and match-day support, updating schedules and pages in real time.
  • Quickly publish urgent changes (gates, weather, parking, delays, etc.) with accuracy and calm under pressure.
  • Monitor critical fan experience paths throughout match day and escalate technical issues appropriately.
  • Coordinate with Communications, Operations, and Sporting staff for timely and consistent updates across platforms.

    • Digital Program Development

  • Support the planning and implementation of the Club’s SMS program, contributing platform expertise, best practices, and workflow design.
  • Assist in the onboarding of new digital tools, integrations, and partners as the Club scales.
  • Participate in special projects, feature rollouts, and digital innovation initiatives.

    • Qualifications

    Required Skills & Experience

  • Basic-to-intermediate knowledge of HTML and CSS (ability to adjust layout, troubleshoot formatting issues, and clean up code within CMS environments).
  • Hands-on experience with a web CMS (Shopify, Contentful, WordPress, Webflow, club CMS, or equivalent).
  • Experience with mobile app CMS tools and push notification systems.
  • Strong QA skills and obsessive attention to detail.
  • Ability to work weekends, evenings, and match days as part of regular responsibilities.
  • Ability to collaborate across departments and balance multiple simultaneous priorities.

    • Preferred Experience

  • Experience in sports, live events, entertainment, or any high-tempo operational environment.
  • Familiarity with accessible content standards (WCAG, alt text, semantic HTML).
  • Comfort with ticketing or fan-experience platforms (SeatGeek, Ticketmaster, FEVO, etc.).
  • Working knowledge of analytics tools (GA4, GTM, Amplitude, Mixpanel, etc.).

    • Behavioral Attributes

  • Self-starter who thrives in a build-from-scratch environment.
  • Calm under pressure and adaptable to rapid changes on match days.
  • Detail-oriented, structured, and committed to accuracy and high-quality execution.
  • Strong communicator who enjoys coordination and problem-solving across teams.

    • Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

    Equal Employment Opportunity Statement – Boston Legacy FC

    Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

    We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

    Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

    If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.

    The pay range for this role is :

    90,000 - 110,000 USD per year(Boston, MA)

    PIee49366b8bec-30511-39154841

    [job_alerts.create_a_job]

    Digital Marketing Manager • Boston, Massachusetts, United States, 02116

    [internal_linking.related_jobs]
    Marketing Manager, MarketStreet

    Marketing Manager, MarketStreet

    WS Development • Lynnfield, MA, US
    [job_card.full_time]
    The Marketing Manager will work closely with the General Manager (GM) and will be expected to be a leader in developing innovative and impactful marketing strategies for our brand.The Marketing Man...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Kidney Digital Marketing Director - Hybrid

    Kidney Digital Marketing Director - Hybrid

    Teredesai, McCann & Assoc • Boston, MA, US
    [job_card.full_time]
    A global biotechnology company is seeking an experienced Director of US Kidney Digital Marketing to lead the development and execution of innovative omnichannel strategies for their kidney portfoli...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted]
    Marketing Analytics Manager Acrisure Awareness and Growth Marketing Team

    Marketing Analytics Manager Acrisure Awareness and Growth Marketing Team

    Acrisure Innovation • Boston, MA, US
    [job_card.full_time]
    Marketing Analytics Manager Acrisure Awareness and Growth Marketing Team.Marketing Analytics Manager Acrisure Awareness and Growth Marketing Team. Boston, MA (Hybrid : Four Days in Office).Note : This...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Manager - Industrial and IoT

    Marketing Manager - Industrial and IoT

    Portainer.io • Boston, MA, US
    [job_card.full_time]
    Marketing Manager, Industrial And IoT.Know how to bring people, marketing ideas, and technology together? We need that!.Portainer is looking for a Marketing Manager - Industrial and IoT, to help sh...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Licensing Marketing Manager

    Digital Licensing Marketing Manager

    Hasbro • Boston, MA, US
    [job_card.temporary]
    Marketing Campaign Leader For Licensed Digital Games.At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play.We're looking...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Lead Partner Marketing Manager, Data Center

    Lead Partner Marketing Manager, Data Center

    Boston Staffing • Boston, MA, US
    [job_card.full_time]
    Connected Ecosystem Data Center Partner Marketing Manager.We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly.Together, we are building ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Digital Marketing Analyst

    Digital Marketing Analyst

    Franzia • Boston, MA, US
    [job_card.full_time]
    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Performance Marketing Manager

    Performance Marketing Manager

    Jordan Digital Marketing • Boston, MA, US
    [job_card.full_time] +1
    Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marke...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Manager, Growth Marketing

    Manager, Growth Marketing

    Flagship Pioneering • Cambridge, MA, US
    [job_card.full_time]
    Extuitive is a Flagship Pioneeringbacked startup reimagining product innovation for the AI era.Our mission is to empower entrepreneurs and direct-to-consumer (D2C) brands with AI-driven tools that ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Manager

    Marketing Manager

    REsurety • Boston, MA, US
    [job_card.full_time]
    The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers, retain existing ones, and elevate brand awareness.Thi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Account Manager, Influencer and Affiliate Marketing (Crypto)

    Account Manager, Influencer and Affiliate Marketing (Crypto)

    Acceleration Partners • Boston, MA, US
    [job_card.full_time]
    Account Manager, Influencer and Affiliate Marketing (Crypto).The Role : Account Manager, Influencer Marketing (Crypto).As the partner marketing landscape continues to evolve, various channels and ta...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Growth Marketing Manager

    Growth Marketing Manager

    SmartBear • Somerville, MA, US
    [job_card.full_time]
    At SmartBear, we deliver the complete visibility developers need to make each release better than the last.Our award-winning and industry-favorite toolsTestComplete, Swagger, Cucumber, ReadyAPI, an...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Product Manager

    Digital Product Manager

    Suffolk Construction • Boston, MA, US
    [job_card.full_time]
    Digital Products Leader For Risk, Legal, And Supply Chain.The Digital Products Leader for Risk, Legal, and Supply Chain drives the strategy, development, and ongoing optimization of Suffolk's digit...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Associate Digital Marketing Manager

    Associate Digital Marketing Manager

    WillowTree • Boston, MA, US
    [job_card.full_time]
    Associate Digital Marketing Manager.Welcome to TELUS Digital where innovation drives impact at a global scale.As an award-winning digital product consultancy and the digital division of TELUS, one...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Analytics Lead

    Digital Marketing Analytics Lead

    Verndale • Boston, MA, US
    [job_card.full_time]
    [filters_job_card.quick_apply]
    About the Digital Marketing Analytics Lead Position The qualified candidate will be an analytics and tag management expert tasked with becoming the trusted advisor for our clients and internal...[show_more]
    [last_updated.last_updated_variable_days]
    Senior Manager, Digital Communications & Analytics

    Senior Manager, Digital Communications & Analytics

    Vertex • Boston, MA, US
    [job_card.full_time]
    Senior Manager, Digital Communications & Analytics.The Senior Manager, Digital Communications & Analytics is an integral member of the global digital communications team, supporting the planning an...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Manager

    Digital Marketing Manager

    Chewy • Boston, MA, US
    [job_card.full_time]
    Programmatic Digital Marketing Manager (OTT & Audio).Chewy is seeking a Programmatic Digital Marketing Manager (OTT & Audio) to join our growing media team! In this role, you'll develop and impleme...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Digital Manager, Corporate Brand and Creative

    Senior Digital Manager, Corporate Brand and Creative

    Alnylam Pharmaceuticals • Cambridge, MA, US
    [job_card.full_time]
    Senior Digital Manager, Corporate Brand And Creative.This role is considered Hybrid.Director of Corporate Brand and Creative, the Sr. Digital Manager will have the opportunity to be part of a growin...[show_more]
    [last_updated.last_updated_30] • [promoted]