Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager.

Key Responsibilities

Develop and manage the lifecycle marketing strategy across various channels, aligning with business goals

Oversee the execution of automated campaigns and testing strategies to optimize performance

Lead cross-functional alignment to enhance the customer journey and improve product adoption

Qualifications

Bachelor's degree required; advanced degree preferred

7-10 years of experience in lifecycle marketing or CRM, preferably in regulated industries

Expertise with marketing automation platforms like Braze or Salesforce Marketing Cloud

Strong HTML skills; SQL proficiency preferred

Proven ability to influence cross-functional teams and lead strategic initiatives