Associate Strategy & Insights Director

Associate Strategy & Insights Director

MANSCAPED is a leading men's grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target, Walmart, and Best Buy. As a company, we're more than just ball jokes (though, rest assured, there's plenty of those). We proudly uphold seven core values accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Reporting to the Executive Director, Creative Strategy & Insights we are seeking an Associate Strategy & Insights Director who will lead strategic and actionable consumer insights that fuel growth for the company. This position will work closely with senior leaders across the company such as International, Product Development, Marketing, Creative and Revenue functions. In this role, the ideal individual will impact the overall business strategy, brand strategy, product development and analysis of consumer insights that lead to key decisions at the top levels of the company. Keys to success include doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager and then deliver on them. Doing Your Job, the Right Way; At MANSCAPED we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities :

• Partner with Marketing, Creative and Product teams to translate consumer and cultural insight into positioning frameworks and develop audience-driven briefs that inspire breakthrough campaigns from concept through launch
• Conduct and monitor brand health and cultural trend research, identifying opportunities to strengthen our positioning(s) and relevance
• Participate in post-launch evaluations to capture learnings for future innovation
• Lead qualitative and quantitative research initiatives, from design through analysis, to answer brand health, creative, and product positioning questions
• Synthesize cultural, category, and consumer data into simple, actionable insightsobserving patterns and trends across sources, versus being reliant on just one source
• Build integrated measurement loops to connect insight discovery with execution outcomes and ensure ongoing creative effectiveness
• Evolve the function of Strategy & Insights as a trusted, embedded partner across the business by collaborating with stakeholders and leadership to shape strategic direction and prioritize research needs through evidence-based insight
• Prioritize growing your strategic skills and acumen, applying your learning to real projects
• Drive action by translating meaningful / relevant insights into impact
• Champion best practices for data hygiene, analysis, and storytelling
• Harness the full potential of our DIY tools and platforms (e.g. Quantilope, WGSN, Brand Watch, etc.) to continuously enhance our strategic agility.
• Perform additional duties as required

Qualifications :

MANSCAPED Benefits :

Compensation Range : $145,000 - $155,000 USD