Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to oversee customer adoption, expansion, and retention programs.

Key Responsibilities

Execute lifecycle journeys for install base customers across various channels focused on adoption, expansion, and renewal

Utilize customer and product data to define segments and tailor campaigns accordingly

Run experiments and analyze performance to optimize customer journeys and improve utilization

Required Qualifications

3-5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, preferably in B2B SaaS

Hands-on experience with lifecycle / marketing automation tools

Strong data literacy and experience in performance reporting

Proven track record of running A / B and multivariate tests

Ability to collaborate effectively with Sales and Customer Success teams