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Digital Content Assistant
Digital Content AssistantDance Place • Washington, DC, United States
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Digital Content Assistant

Digital Content Assistant

Dance Place • Washington, DC, United States
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  • [job_card.full_time]
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Dance Place is hiring! We are seeking a dynamic, motivated, and talented individual to join our team as the Digital Content Assistant for our nationally-recognized, cultural arts center in Washington, DC. This full-time, non-exempt position will bring support to our passion for building a sustainable community of artists, audiences, and students through high-quality performances, commissions, training, and educational programs. This is an onsite work opportunity with an annual salary range of $35,000 - $45,000.

Heralded as the "hub of dance activity in Washington, DC", Dance Place is an equal-opportunity employer and strongly encourages qualified applicants from underrepresented communities to apply. We believe that people of color, people in the LGBTQ+ community, people with disabilities, and women must be centered in the work we do. Hence, we strongly encourage people with these identities or who are members of other marginalized communities to apply to our openings. Come enjoy an exciting and inclusive team environment of movement artists who share a common goal of strengthening the dance field by investing deeply in artists and centering those who have been systemically excluded from such opportunities. For more information on our amazing organization, please visit our site at https : / / www.danceplace.org.

POSITION OVERVIEW

The Digital Content Assistant supports the execution of Dance Place's marketing and communication strategies, including managing social media platforms, creating original content, and assisting with community outreach and publicity efforts. The ideal candidate will have strong skills in content creation, digital marketing, and graphic design while bringing creativity, marketing initiatives, and a variety of storytelling techniques to communicate vision and impact to elevate Dance Place's brand awareness and community engagement.

ESSENTIAL FUNCTIONS, DUTIES, AND RESPONSIBILITIES

At a minimum, the Digital Content Assistant role will be responsible for successfully carrying out the following essential functions and duties :

Social Media Management

  • Assist with printed and digital marketing efforts, including email newsletters, website content management, audio / visual support, and advertising initiatives.
  • Develop and execute Dance Place's social media strategy and content in coordination with the Communications Manager.
  • Create / Manage original content as well as coordinated submissions from staff and artists for the social media content calendar
  • Actively post on all Dance Place social media assets, including Instagram, Facebook, TikTok, LinkedIn, and others.
  • Research trends, track data metrics, and implement strategies to improve engagement and effectiveness.
  • Produce and report regularly on institutional advertising campaigns to raise brand awareness.

Content Creation

  • Collaborate with the Communications Manager on writing, proofreading, and editing content for email communications, newsletters, social media posts, printed playbills, annual reports, and other donor engagement pieces.
  • Design and implement content for web, digital, print advertising, and event materials.
  • Create branding elements for each season for use across various marketing platforms.
  • Develop original graphics, photos, and videos for digital and printed media.
  • Film and edit video content to promote events and archive past programs.
  • Work with resident companies and artists for photography and video needs, including photoshoots, video shoots, and editing reels.
  • Establish and maintain Dance Place's archives, integrating archival materials into marketing initiatives.
  • Community Outreach

  • Support community engagement activities by creating robust photo and video content for social media and email campaigns.
  • Document Dance Place's presence at public speaking engagements and community events through photography and / or video.
  • Assist with live streaming needs for virtual events in coordination with the Production staff.
  • Contribute to and provide feedback on design projects, including postcards, flyers, signage, and fundraising materials.
  • These lists are not all-inclusive, as other duties may be assigned as needed.
  • REQUIRED QUALIFICATIONS : EXPERIENCE AND OTHER SKILLS & ABILITIES

    Education :

    Minimum of a bachelor's degree in communications, marketing, content creation, graphic design, or related field. The education requirement may be substituted by four years of equivalent professional experience in communications, marketing, content creation, graphic design, or a similar role.

    Experience :

    Minimum of two years of experience in communications or marketing, with a solid understanding of current trends in creating content for digital media and social media.

    Computer / Technology Skills :

  • Proficiency in graphic design tools, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
  • Google Suite (Google Docs, Google Sheets, Gmail) or similar web applications for day-to-day office administration tasks.
  • Other Necessary Skills and Abilities :

  • Proven experience managing social media platforms and creating digital content.
  • Strong organizational and time management skills.
  • Keen attention to detail with a focus on producing high-quality work products.
  • Proficiency with Google Suite and Microsoft Office products.
  • Strong collaboration skills to work seamlessly across all departmental groups and the public at large.
  • Strong photography and videography skills, including editing experience.
  • Excellent writing, proofreading, and communication skills.
  • Ability to manage multiple projects and deadlines while maintaining attention to detail.
  • Physical Demands :

    This position requires the ability to sit and stand for prolonged times; walk moderate distances; frequently lift / carry up to 25 lbs.; occasionally stoop, bend, kneel, or crouch; frequently communicate verbally with others; view a computer screen for prolonged periods; and repetitive motions with wrists, hands, and fingers due to typing.

    DESIRED SKILLS, QUALITIES, AND ABILITIES (not required)

  • An appreciation for the art of dance and Dance Place's mission.
  • Positively contribute to Dance Place's workplace culture and values.
  • Passion for the performing arts and community engagement is highly preferred.
  • Prior experience in an arts nonprofit setting.
  • WORK ENVIRONMENT

    Our staff is diverse, small, lively, and highly collaborative. We have frequent interactions with visiting teachers, artists, and students of all ages. While some of Dance Place staff currently work a hybrid schedule, splitting time between our main office in Washington, DC, and remote work, the Digital Content Assistant is an onsite position. Due to the in-person aspects of the position, all employees are required to adhere to Dance Place's current COVID-19 policy.

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