Demand Generation

Job Description

Job Description

We're quickly growing and super excited for you to join us!

About Topsort

At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed

Today, Topsort has 6 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, São Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that's had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we've gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

As our first dedicated Demand Generation hire, this is a unique opportunity to act as the foundational architect of our growth. You will build, execute, and own our entire growth machine, driving qualified pipeline and proving ROI from day one.

Why Topsort? Why now?

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.

What it's like to work at Topsort

At Topsort, we communicate openly and move fast. We say things as they are, challenge each other early, and embrace feedback with curiosity—it's how we build better, faster. Every experiment has a purpose, and every outcome helps us make the next decision smarter. There's no single formula for success here; we find what works, improve it, and scale it.

We're collaborative internally and competitive externally—never the other way around. The pace is quick, sometimes a 100-mph kind of fast, and that's what keeps it exciting. We act with intent, lift each other up, and turn bold ideas into real results. No endless meetings here—if it can be done today, it gets done today.

What is this role like?

We're looking for a Demand Generation Specialist who will take full, hands-on ownership of building, optimizing, and executing our B2B growth strategy. Given Topsort's growth phase, this is not a role focused purely on management or delegation. It is a Player-Coach position where you are personally responsible for setting up campaigns, managing the entire MarTech stack, and demonstrating success through measurable pipeline generation. You must be deeply comfortable designing and executing campaigns tailored to the complex Enterprise sales cycle typical of B2B platforms, partnering closely with our Product Marketing and Sales teams.

What You'll Do

Strategic Execution and Pipeline Ownership

• Build the Funnel (Hands-On) : Personally design, implement, and manage all Inbound and Outbound campaigns required to source leads that convert into high-quality Enterprise-level pipeline.
• Run Paid Media Campaigns : Directly execute and optimize high-impact, low-budget campaigns across Paid Social, PPC, and specialized industry channels, constantly testing new creative and copy.
• MarTech Operations Mastery : Be hands-on in our Marketing Automation and CRM (e.g., HubSpot / Salesforce) to build and maintain sophisticated nurture sequences, lead scoring models, and reliable lead-to-Sales hand-off processes.
• ABM Implementation : Lead the implementation and execution of Account-Based Marketing (ABM) strategies tailored to target the high-value Retail Media and Marketplace accounts critical for Topsort.
• Content Activation : Work with Product Marketing to ensure our content is strategically utilized and distributed through demand channels for maximum conversion.

Alignment, Data & Growth Leadership

What We Think You Need to Be Successful

We're open to candidates who don't check every box but show strong potential.

Core Requirements & Experience

Bonus Points

What We Value

At Topsort, we seek professionals who embody the following qualities to drive our mission forward :

We are proud to be an equal opportunity employer and to foster a workplace where diversity is valued and celebrated. We believe that diverse perspectives and experiences strengthen our teams and drive better outcomes. We respect and value any race, religion, color, national origin, ancestry, caste, gender, gender identity or expression, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or military service.

Do you sound like the right fit? Let's dive right in!