Direct Mail Marketing Manager

Job Description

Job Description

Renuity is seeking an innovative and analytical Direct Mail Marketing Manager to develop and scale a national shared and direct mail strategy that drives measurable growth across all business units. Based in our Charlotte, NC office, this high-impact role is ideal for a print-savvy marketer who thrives on data, segmentation, creative testing, and integrated channel execution.

What You’ll Do :

Develop a performance-focused shared mail strategy across platforms such as Valpak, Clipp, Mspark, and others to drive incremental lead generation

Build a direct mail program that aligns with business goals and delivers profitable, scalable results

Use 1st-party, 2nd-party, and 3rd-party data—through DMP / CDP integrations—for segmentation, lookalike modeling, and cost-efficiency (MC% / CPL targets)

Streamline creative production using internal tools or third-party vendors to maximize output and minimize costs

Integrate print media with downstream lead channels, including email, SMS, web, and phone

Own reporting and insight generation to inform performance, stakeholder communication, and optimization

Build a CRO (conversion rate optimization) and content strategy to improve lead quality and flow

Create customer cluster models to increase targeting efficiency—enhancing investment in high-performing segments while reducing spend on poor performers

Negotiate aggressively with vendors to secure best-in-class pricing and terms

Identify and test into local and national print programs for ongoing channel expansion

What You’ll Bring :

5+ years working with Direct Mail or Shared Mail marketing channels

Full ownership mindset—comfortable managing strategy, execution, and budget for a performance-focused print channel

Passion for continuous learning especially within traditional and evolving print media ecosystems

Ability to translate complex data and strategies into clear, actionable plans for diverse stakeholders

Experience in CRO, LPO, and A / B testing as a foundational part of how you optimize performance

Demonstrated success managing vendor relationships and negotiating favorable terms.

Strong grasp of data analytics, reporting tools, and visualization platforms

About Us

Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America.

Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices.

At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of.

To learn more, visit www.renuityhome.com.

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.

If you have a question regarding your application, please contact TA@renuityhome.com

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