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Market Expansion Specialist
Market Expansion SpecialistJAANUU • El Segundo, CA, US
Market Expansion Specialist

Market Expansion Specialist

JAANUU • El Segundo, CA, US
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  • [job_card.full_time]
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Job Description

Reports to : Director of Sales

FLSA Status : Full-Time, Exempt

Location : In-office, El Segundo, CA (5 days / week)

Summary / Impact : The Market Expansion Specialist will own the acquisition of new accounts and drive market growth for scrubs within colleges / universities, medical, nursing, dental, and allied health programs, as well as campus retail partners. This is a call-first, outbound sales role designed for someone with strong communication skills, confidence in outreach, and a genuine passion for customer services, sales, and growth.

Responsibilities :

Prospecting & Pipeline (phone-first)

  • Build a named universe of universities / med schools / programs and book stores; prioritize by cohort size, hospital affiliations, and OTB potential
  • Execute multi-threaded outreach (call, voicemail, email, LinkedIn, associations, events); maintain stage exit criteria and next-step SLAs in CRM
  • Map buying committees (program directors, deans, clinical ops, procurement, bookstore GMM / DM / Buyer) and identify champions and economic buyers
  • Maintain precise CRM hygiene : contacts, activity, next steps, stakeholders, stage definitions

Sales Execution

  • Own the full cycle : discovery → solution design → samples / fittings → business case (sell- through / WOS / margin) → proposal → negotiation → close → launch
  • Design attach plays : program bundles, decoration, partnership sites / portals, sampling kits
  • Lead pre-season line reviews
  • Replenishment cadence
  • Collaborate with Marketing on segment narratives, collateral, events, and follow-up
  • Licensing, Retail Ops & Compliance

  • Navigate licensing; manage artwork submissions, brand guidelines, NIL permissions, and approval timelines
  • Ensure retail plumbing : EDI readiness (850 / 852 / 846 / 810), ticketing / UPC / ASN, routing-guide compliance, chargeback prevention
  • Enforce MAP / UMP, label-law compliance, and program-specific requirements
  • Forecasting & Reporting

  • Deliver weekly activity dashboards; provide monthly forecast with risks / upsides and variance analysis
  • Maintain auditable CRM records (call notes, approvals, artwork IDs, attachments) and licensing audit trails
  • Success Metrics :

  • Net New Accounts Added
  • Archived / Dead Accounts - Rekindle / Engaged
  • Current Account - Average Order Volume Increase
  • Program Adoption Percentage
  • Net New Gross Revenue
  • Requirements / Skills :

    Required

  • 2-7 years B2B sales with multi-stakeholder cycles; experience in university / education or apparel / uniforms strongly preferred
  • Proven cold-calling discipline and pipeline creation from scratch
  • Working knowledge of college retail
  • Familiarity with retailer needs and solutions
  • Familiarity with systems like HubSpot CRM (or similar), Google Suite, Microsoft Suite, Tableau BI (or similar)
  • Comfortable leading live fittings / demos; can translate product feature into sell-through math and margin outcomes
  • In-office (El Segundo) 5 days / week; travel-ready ~25% for fittings, showcases, launches, conferences and events
  • Preferred

  • Experience selling to medical / nursing / dental / allied -health programs and university hospitals / clinics
  • Knowledge of decorated-apparel specs (embroidery / DTU), Pantone / trim control, and MAP enforcement
  • Licensing fluency : CLC / Learfield / Affinity processes, school brand standards, NIL permissions
  • Exposure to event commercialisation-  popups, trade shows, conferences
  • Physical Demands and Work Environment :

  • Prolonged periods of sitting at a desk and working on a computer (up to 8+ hours per day)
  • Frequent use of hands and fingers to type, handle documents, and operate office equipment
  • Occasional lifting or carrying of light materials (typically less than 10 pounds)
  • Ability to communicate clearly via phone, video conferencing, and in-person meetings
  • Frequent travel may be required (domestic and / or international), including standing for extended periods at events or tradeshows, walking through partner facilities, and transporting presentation materials or promotional items
  • Ability to operate a motor vehicle or take commercial flights for business-related travel
  • This role is typically performed in an office environment, which may include a home office, shared coworking space, or corporate office setting.
  • Work may be conducted in varied environments during travel (e.g., conferences, hospitals, retail showrooms, partner sites, universities).
  • May occasionally be exposed to loud noise levels in public venues, changing temperatures, or crowded environments during events or field visits.
  • Compensation for California applicants is $85,000 - $115,000.

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