Regional Marketing Manager - Aurora, IL

Position Summary

Reporting to the Snr Director of Marketing, this role will be responsible for development & execution of centralized omni-channel marketing strategies to drive local demand for 440+ retail clinics.

As an integral support to the Marketing Performance Snr Director this role will help drive tailored regional marketing plans utilizing analytics, sales team collaboration and local insights. Executing on multiple project deliverables across the department and helping to achieve marketing KPIs for growth and customer journey success.

Corporate Office: Aurora, IL – Hybrid Schedule with two remote days

Schedule: Monday–Friday, 8:30 AM – 5:00 PM

Travel Requirement: Frequent travel (approximately 20% or more)

Salary: $85,600 - $115,000 + 10% Annual Bonus

Your role at AudioNova:

• Provide field marketing support to key regional stakeholders; Regional Directors and Snr Regional Directors for the development and execution of local marketing strategies
• Responsible for managing and coordinating multiple marketing channels including Direct Mail, Newspaper, local material/ad creation & event support (including Lunch & Learns) ensuring a customized and ‘Global’ approach within the highest performing trading areas
• Collaborate with the centralized marketing team to co-ordinate and localize marketing strategies and resources to the regional level
• Coaching and mentoring of local center teams to achieve demand generation at a community level including the organization and co-ordination of community events
• Monitoring daily data analysis and reporting regional performance, including Return on Investment (ROI) appointment volume and Conversion
• In-depth understanding of clinic capacity with the goal of optimizing marketing spend in the most effective way
• Management of regional marketing budget to ensure optimum ROI and cost control (D-Clinic support)
• Customer Testimonials – Oversee initiative to collect and utilize testimonials captured
• Manage local market internal communications roll out

National Responsibilities (one specific to each role):

• Support and execution of Direct Mail strategy for all key customer segments - from creative direction to targeting and distribution tactics.
• Partnership management (AAA) and expansion.
• Patient retention programs – RAF / PM / Loyalty
• Local Materials (Portal)
• Invoicing and Budget Management

Job Qualifications
Education:

• Bachelor’s Degree preferred

Certifications:

• Not applicable

Industry/Product Knowledge Required:

• Proven expertise in multiple marketing channels including Newspaper, Direct mail & Digital
• Extensive experience and skills in general Marketing and analytics
• Experience with internal communications & vendor management

Skills/Abilities:

• Proficient in excel and other reporting tools
• Excellent communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Problem solving and ability to work in a fast pace environment
• Self-directed, independent professional with the ability to manage multiple priorities
• Ability to interact within a team environment across all levels of management
• Keen attention to detail with a creative eye

Work Experience:

• 4-6 years’ experience in Marketing focused role and responsibility
• Prefer working in a collaborative, cross-team capacity

Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.

AudioNova is an equal opportunity employer.We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.