Digital Marketing & Web Performance Manager

Job Description

Job Description

Digital Marketing & Web Performance Manager

Full-Time | In-Office | San Antonio, TX

About the Role

CKC Custom Homes is seeking a Digital Marketing & Web Performance Manager to own and manage our full digital ecosystem. This role is responsible for paid advertising, SEO strategy, website performance, CRM administration, analytics, and attribution; ensuring our digital efforts drive qualified leads, measurable ROI, and scalable growth.

This is a hands-on, execution-focused role . You will actively manage Google and Meta Ads, maintain and optimize our WordPress websites, administer our GoHighLevel CRM, and ensure every lead is properly tracked, routed, and reported from first click through conversion.

This is not a social media or content creation role. Candidates whose primary background is social media management, content creation, or influencer marketing will not be considered.

Key Responsibilities

Performance Marketing & Paid Media (Google & Meta)

• Own and manage Google Ads campaigns, including Search and Local Services Ads (where applicable)
• Optimize campaigns based on lead quality, conversion performance, and ROI
• Implement and maintain conversion tracking across GA4, Google Tag Manager, and CRM events
• Monitor and report on CPL, CPQL, conversion rates, and overall lead performance
• Scale, refine, or pause campaigns based on performance insights
• Lead SEO strategy to maintain and grow top search visibility in key markets

WordPress Website Management

GoHighLevel CRM & Marketing Systems

Reporting & Collaboration

Reporting Structure

Required Experience & Skills

Preferred Qualifications

Requirements

Why Join CKC

CKC Custom Homes is a luxury custom home builder and design brand built on craftsmanship, personalization, and an elevated client experience. We are a close-knit, collaborative team that values creativity, innovation, and delivering excellence without compromise.

This role plays a pivotal part in shaping our growth, supporting sales and marketing through strong systems, thoughtful strategy, and performance-driven execution.

You’ll have the opportunity to make a real impact, working with a brand that values intention, precision, and building something truly meaningful.