Growth Marketing Lead (United States & Canada)

Growth Marketing Lead Opportunity

Join CoinTracker as our first Growth Marketing Lead, owning the channels, analytics, and experimentation that fuel our next stage of growth. You'll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle driving measurable acquisition, retention, and revenue impact.

This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You'll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business.

1-Year Outcomes

Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC.

Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers.

SEO and organic experiments measurably increase traffic to priority surfaces.

Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders.

Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification).

Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.

You Will

Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) from strategy to creative testing and optimization.

Manage and scale CoinTracker's affiliate program, with structured tracking, incentives, and ROI analysis.

Partner on SEO improvements and lightweight content / organic experiments.

Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.

Build a campaign and experimentation calendar ensuring high test velocity and tight learning loops.

Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.

Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.

Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.

Skills We Are Excited About

8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus).

Proven ability to run and optimize multi-channel paid campaigns with measurable ROI.

Hands-on experience with tracking / attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker).

Affiliate program management and channel optimization experience.

Familiarity with SEO and lifecycle marketing best practices.

Strong analytical and testing mindset; comfortable building dashboards and frameworks.

Ability to thrive in ambiguity strategic thinker and scrappy executor.

Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies.