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Strategic Account Director - Retail Media
Strategic Account Director - Retail MediaGoodway Group • Charleston, SC, US
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Strategic Account Director - Retail Media

Strategic Account Director - Retail Media

Goodway Group • Charleston, SC, US
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  • [job_card.full_time]
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Strategic Account Director - Retail Media

Goodway Group is one of AdAge's 2025 BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Strategic Account Director (SAD) is a senior leadership role responsible for the overall strategic vision, client relationship management, and business growth across assigned Lines of Business (LOBs). Acting as the primary point of contact for clients, the SAD ensures that all campaigns align with client objectives, integrates cross-channel media strategies, and identifies opportunities for business expansion. This role requires a combination of thought leadership, client empathy, and internal orchestration of subject matter experts (SMEs) to deliver seamless campaigns.

What You'll Do

  • Own the client relationship and drive business outcomes for key enterprise accounts.
  • Lead integrated cross-channel media strategies that align to client objectives and category dynamics.
  • Partner with internal subject matter experts (Media, Analytics, CX) to design cohesive, measurable media plans.
  • Identify and secure new business and organic growth opportunities within existing accounts.
  • Oversee client satisfaction by anticipating needs, addressing issues early, and ensuring flawless delivery.
  • Serve as the senior point of contact for quarterly business reviews, turning insights into future opportunity.
  • Lead new business pitches, partnering with Business Development and channel experts to win competitive accounts.
  • Mentor and coach account leads and managers, building strong communication and client service skills across the team.

How You'll Know You're Succeeding

  • Client retention exceeds 95%, and revenue per client grows 1015% year over year.
  • You're leading quarterly business reviews (QBRs) that spark new ideas and result in upsell or cross-sell activity.
  • Clients see you as a strategic advisor, inviting you into conversations about their future, not just their campaigns.
  • Internal teams feel clear, aligned, and energizedable to anticipate client needs because you've set the vision.
  • Cross-functional collaboration feels seamless, with zero major escalations and consistent 5 / 5 client satisfaction scores.

    • Who You Are

  • You have a minimum of seven years of working in paid digital media, either within account management or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.) and have a working knowledge of the overall marketing landscape with the ability to lead and guide CMO level client discussions.
  • 10+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem.
  • 6+ years of digital marketing / media experience with a heavy focus on strategy and working directly with senior stakeholders.
  • 6+ years with direct client management and people management.
  • You have strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends.
  • Deep knowledge and proven success with pitching to big brands.
  • Proven success selling value and business growth over cost savings.
  • Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations.
  • Ability to manage change well, a motivated self-starter with a team-player mentality, and potential to travel up to 20% (including two required all company trips per year) of the time.
  • Bachelor's degree or equivalent training in a technical discipline. Advanced degree, professional certification, or equivalent training preferred.
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