Content WriterTraffic Label • St Julian
Content Writer
Traffic Label • St Julian
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
- [filters_job_card.quick_apply]
[job_card.job_description]Minimum of 2 years’ experience writing within the iGaming, online casino, or digital marketing sectors. Strong grasp of SEO principles and ability to write content that ranks without compromising readability. Ability to adapt to different tones — from informative product copy to engaging campaign articles. Excellent editing and proofreading skills with attention to detail. Experience creating content for multilingual audiences or collaborating with localisation teams. Understanding of compliance and responsible gambling guidelines within the industry. Bachelor’s degree in Journalism, English, Communications, or related discipline. Proven portfolio showcasing iGaming-related or performance marketing content. Strong written and spoken English required; other European languages are a plus.
Content Writer — iGaming
Location : Malta (Hybrid)
Department : Marketing & Content
Reports to : Brand & Performance Marketing Manager
Traffic Label is a fast-growing performance marketing and technology company operating within the online gambling and entertainment industries. As part of our expansion into Malta, we’re looking for a talented Content Writer who understands the iGaming space — someone who can create compelling, accurate, and SEO-optimised content that speaks to player audiences across casino, sportsbook, and affiliate platforms.
Key Responsibilities
- Write high-quality, engaging, and original content across web pages, blogs, landing pages, and campaign materials.
- Produce copy for different iGaming verticals, including casino, sportsbook, slots, and affiliate brands.
- Optimise content for SEO, ensuring it aligns with keyword strategies, compliance standards, and brand tone of voice.
- Collaborate with designers, SEO specialists, and marketing managers to support acquisition and retention campaigns.
- Conduct in-depth research on industry trends, products, and market performance to ensure factual, authoritative copy.
- Maintain consistency in style, tone, and adherence to responsible gambling messaging and regional regulations.
Skills and Experience
Qualifications
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