Website Content Coordinator - Marketing Operations

Overview

Your Opportunity as the Website Content Coordinator - Marketing Operations

The Website Content Coordinator manages and executes website content entry in the Pimcore LTS platform and serves as the day-to-day bridge between business stakeholders, Creative & Design, and technical teams. This hands-on role owns the intake of work requests, coordinates a runmodel board, and ensures content and platform needs are met efficiently. The scope also includes oversight of analytics tracking, uptime SLAs, and performance reporting in support of business goals.

Location

Location :

Orrville, OH (Close proximity to Cleveland / Akron)

Work Arrangements

Work Arrangements :

Hybrid – onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will

Content Entry & Quality Assurance

Enter and update website content in Pimcore LTS with accuracy, consistency, and alignment to business requirements.

Implement domain redirects when requested and validate outcomes.

Plan and execute testing and regression testing to validate updates and maintain site integrity.

Creative & Design Collaboration

Partner with Creative & Design to implement new designelements and copy updates requested by business customers.

Clarify acceptance criteria and ensure delivered content matches design intent across devices and viewports.

Platform Maintenance, Updates & Domain Management

Coordinate and track regular platform updates; partner with IS and developers to validate changes and troubleshoot issues.

Work with the domain registrar to request new domains; ensure owned domains, SSL certificates, and redirects are current.

Maintain basic configuration documentation and change logs.

Work Intake & Run Model Board Management

Manage incoming content and enhancement requests; confirm scope, priority, and required assets.

Maintain and prioritize a run model board to track work and ensure timely delivery.

Flag dependencies and risks; escalate blockers proactively.

Requirements Writing & Developer Coordination

Document clear, actionable requirements and / or user stories for enhancement requests.

Collaborate with developers to estimate effort, prioritize tasks, schedule work, and coordinate testing / acceptance.

Stakeholder Communication

Provide proactive status updates on request progress, timelines, and deliverables.

Facilitate alignment across business stakeholders, Creative & Design, and developers; capture decisions and next steps.

Analytics & Tracking Oversight

Ensure Google Tag Manager tracking is implemented and functioning correctly.

Create and present quarterly analytics scorecards to business stakeholders to evaluate performance against goals (e.g., traffic, engagement, conversion).

Uptime & SLA Monitoring

Monitor website uptime and ensure SLAs are consistently met.

Coordinate with technical teams to resolve issues promptly; report incidents and corrective actions.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for

Minimum Requirements :

2+ years of relevant experience in website content management, digital marketing operations, or CMS administration

Hands-on experience entering content and performing QA / testing and regression testing in a CMS (ideally Pimcore or similar).

Partnered effectively with cross-functional teams including Creative, Design, and Development.

Written clear requirements / user stories and collaborated with developers to estimate, prioritize, and deliver enhancements.

Used Google Tag Manager and web analytics tools (e.g., Google Analytics) to validate tracking and report performance.

Managed intake and prioritized work using a run-model board or agile tooling (e.g., Planner, Jira, Trello).

Experience with CMS platforms (Pimcore preferred; WordPress, Drupal, Sitecore or similar acceptable).

Basic HTML / CSS knowledge for troubleshooting and content formatting.

Strong organizational skills for managing intake requests and prioritizing tasks.

Excellent written and verbal communication skills for stakeholder updates and documentation.

You have a customer service mindset, but can set boundaries and keep a healthy work / life balance.

You are organized and detail-oriented, able to balance speed with accuracy while juggling multiple priorities.

You are self-directed, proactive, and able to define, prioritize and execute work independently.

You are curious, creative, willing to learn new things and apply new skills to make things better.

You are resilient and able to pivot when things change.

You desire to have an inclusive mindset and care about the people you work with.

Additional skills and experience that we think would make someone successful in this role (not required) :

Experience with Pimcore LTS

Understanding of SEO best practices for web content.

Experience managing domain registrations and redirects; familiarity with SSL certificates.

Knowledge of SLA monitoring or uptime tracking platforms.

Experience in a corporate or multibrand environment, including international teams.

Learn more about working at Smucker

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