Insomniac - Merchandise & Content Marketing Strategist

Merchandise & Content Marketing Strategist

Do you enjoy dance music and fashion? Do you excel at marketing and strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance and fashion cultures with a love of the marketing space. Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives. Sitting within the Product Team, this role builds Insomniac's content plan, collaborates with Records, Radio, Festivals, and Brand Strategy, and helps bring artist stories, music releases, and cultural moments to life. They lead content distribution across digital channels, support merch go-to-market efforts, and ensure campaigns are delivered on time, on brand, and with measurable results. This role requires a mix of creative thinking, strong project management, and a passion for music and entertainment culture. This role reports to the Head of Fashion & Apparel. This position will be fully in office.

Responsibilities

• Support product marketing and build creative campaigns for product releases
• Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
• Create editorial-style content concepts for artist stories, music releases, and brand initiatives
• Execute multi-channel digital marketing strategies across social, email, and web
• Coordinate campaign timelines, assets, and budgets with internal teams and vendors
• Analyze performance metrics and optimize future content and campaign decisions
• Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

Qualifications

Work Environment

Equal Employment Opportunity

Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state, and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms.

Hiring Salary Range : $70,000.00 - $85,000.00 USD