Marketing Coordinator

Job Description

Purpose:

Texas A&M University’s Engineering Studio for Advanced Instruction and Learning (eSAIL) seeks a motivated individual to coordinate a marketing plan and perform comprehensive marketing activities with a primary goal of increasing enrollment in online engineering programs and courses and a secondary goal of promoting the services of the Engineering Studio for Advanced Instruction and Learning to departments and faculty members. The Marketing Coordinator will report to the Director of Marketing and Multimedia Production and will collaborate with media production specialists, web designers, communications liaisons, leaders from academic departments, and other marketing professionals.

Responsibilities:

• Plan and implement marketing strategies to grow and engage student enrollment in online engineering programs and courses and elevate the TAMU Engineering Online brand.
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting.
• Conduct campaigns, through various media channels, to promote growth of online programs and courses and services provided by the department.
• Monitor and facilitate the workflow of prospective students from first contact through enrollment and provide reports.
• Coordinate the communication related to branding strategies, website content, annual marketing plans, public relations, and communication plans and timelines.
• Draft, edit, and schedule selected marketing communications for media placement in a variety of channels (i.e., web, print, email, online).
• Evaluate and analyze content marketing metrics to determine trending topics, identify key audiences and make recommendations for strategy improvement. Assist in quality control of marketing data and marketing materials. Generate and distribute reports.
• Collaborate with TAMU departments to provide strategic guidance on marketing best practices and to drive joint public relations and marketing activities.
• Monitor social media channels and campaigns, analyze and report performance in relation to enrollment, and provide actionable solutions for ongoing strategy.
• Other duties as assigned.

What we need:

• Bachelor’s degree in Marketing, Public Relations, Communications, or closely related field, or equivalent work experience.
• Three years of related experience.

What is helpful:

• Experience in marketing, social media marketing, email marketing, and analytics.
• Experience working with clients to execute marketing plans and analyze effectiveness.
• Experience in client relationship management.
• Experience writing and developing content with proven engagement on social media channels such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.
• Understanding of and experience with targeted SEO and SEM and Google analytics.
• Proficiency in MS Office Suite.
• Experience in Adobe Creative Suite
• Some experience using Customer relationship Management software
• Experience in marketing focused in higher education and/or online education.

Knowledge, Skills, and Abilities:

• Strong verbal and written communication skills – including demonstrated ability to adapt tone and vocabulary for specific readers.

Work Location:

• Main Campus – College Station, TX.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account (b) and a Deferred Compensation Program (b).
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance program release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Compensation Philosophy:

• Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Offer total rewards, flexible benefits, professional development, performance recognition and work-life balance.
• Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in delay of start date.