Customer Marketing Manager

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

At BambooHR, we are committed to driving growth and deepening engagement within our customer base.

We're seeking a dynamic Customer Marketing Manager to drive growth and deepen engagement within our customer base. This role will own key customer campaigns and develop multi-channel promotion strategies that enhance sales-pipeline, product adoption, and net retention. You'll collaborate with cross-functional teams, analyze campaign performance, and optimize strategies to meet revenue targets. The ideal candidate is ambitious, data-driven, and creative, with a passion for impactful marketing experiences.

You will:

• Develop and execute data-driven, multi-channel marketing campaigns to drive upsell opportunities, increase sales pipeline, and enhance product adoption
• Identify trends and opportunities within customer data to tailor marketing strategies to specific customer segments and maximize engagement
• Streamline existing processes and explore new marketing channels to unlock additional growth potential
• Analyze performance data and prepare and present campaign insights, customer behaviors, and test outcomes to leadership and other stakeholders
• Build relationships across departments to ensure alignment and collaboration on projects and initiatives

What You Need to Get the Job Done

• Bachelor's degree in Marketing, Business, or equivalent experience
• 4-6 years of marketing experience, ideally in SaaS, with a proven track record of launching successful demand generation or customer upsell campaigns
• Strong analytical mindset with experience using tools like Salesforce, Tableau, and Marketo for tracking and reporting
• Excellent communication and collaboration skills to effectively work with cross-functional teams and present findings to stakeholders
• Experience with A/B testing and optimizing marketing channels, including email, in-app messaging, and other digital platforms
• Exceptional project management skills with the ability to prioritize tasks and meet deadlines
• A creative and strategic approach to problem-solving, combined with a customer-focused mindset

What Will Make Us REALLY Love You

• Experience in developing marketing strategies for diverse customer segments
• Experience with Account-Based Marketing strategies and tools (6Sense, Gifting platforms like Sendoso, Postal)
• Knowledge of additional marketing tools and platforms to support campaign execution (Pendo, Wrike, Marketo, Adobe, Canva, Gifting Platforms)
• Familiarity with webinar strategies and platforms
• AI at BambooHR: At BambooHR, we believe in leveraging cutting-edge technology to empower people and transform HR. We're actively integrating AI into our solutions and workflows to enhance efficiency and drive innovation. To that end, we're looking to our existing team members and future hires to share this forward-thinking mindset: individuals who are curious about AI's potential, eager to learn and adapt, and ready to explore how intelligent tools can elevate their work along with BambooHR's impact on setting people free to do great work. Join us in reimagining the future of HR!

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you