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Marketing Data and Insights Manager
Marketing Data and Insights ManagerInsomnia Cookies • Philadelphia, PA, US
Marketing Data and Insights Manager

Marketing Data and Insights Manager

Insomnia Cookies • Philadelphia, PA, US
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  • [job_card.full_time]
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Marketing Data And Insights Manager

Insomnia Cookies is looking for a Marketing Data & Insights Managera powerhouse individual contributor who loves getting hands-on with data and transforming insights into high-impact marketing strategy. In this role, you'll be the go-to authority on all things marketing analytics : customer behavior, campaign performance, attribution, segmentation, forecasting, experimentation, and the systems that power it.

You won't manage people (yet!), but you will manage the full analytics ecosystem for the Marketing organizationfrom building pipelines to shaping strategyplaying a critical role in driving brand awareness, customer acquisition, loyalty, and revenue across our ever-growing footprint.

Key Responsibilities :

  • Marketing Analytics, Insights & Strategy
  • Experimentation & Optimization
  • Data Infrastructure, Tools & Quality
  • Cross-Functional Partner & Advisor
  • Thought Leadership & Influence

Qualifications & Experience :

  • Bachelor's degree in Marketing Analytics, Business, Statistics, Economics, or related field.
  • 36 years of experience in marketing analytics, growth analytics, digital analytics, or a similar data-driven role.
  • Advanced proficiency in SQL, Excel / Sheets, and BI visualization tools (Looker, Tableau, PowerBI).
  • Hands-on experience with GA4, Braze, Salesforce / CRM, digital ad platforms, and customer data tools.
  • Strong understanding of multi-channel marketing measurement, attribution, and lifecycle marketing.
  • Proven ability to translate complex data into simple, compelling stories tailored to both technical and non-technical audiences.
  • A test-and-learn mindset, with experience designing, running, and evaluating experiments.
  • Bonus points if you've worked in QSR, retail, eCommerce, or a fast-paced, high-growth environment.

    • About Us :

    Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia's warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, "sweet-easy" concept as the brand's flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What's Possible"!

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