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Marketing Manager
Marketing ManagerBastion Hospitality • Miami, Florida, United States
Marketing Manager

Marketing Manager

Bastion Hospitality • Miami, Florida, United States
[job_card.30_days_ago]
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  • [job_card.full_time]
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Marketing Manager – Bastion Collection


Location: Miami, FL (On-site, 5 days a week)
Employment Type: Full-time


Bastion Collection is seeking a highly skilled and creative Marketing Manager to lead marketing efforts for our new restaurant and private members club opening in Brickell in late 2025. This role is ideal for a strategic thinker with a passion for hospitality, content creation, and brand storytelling, who thrives in a fast-paced, collaborative environment.


Key Responsibilities
Cross-Functional Coordination


  • Act as the on-property liaison between Bastion Corporate Marketing and the on-site operational, culinary, and membership teams.




  • Collaborate with leadership to activate brand moments, including seasonal promotions, holidays, and high-profile partnerships.




  • Support the membership team in engagement and retention strategies.




  • Partner with the building management team to streamline member communications.




Content Creation & Social Media


  • Develop and execute a monthly content calendar for the restaurant and club.




  • Write engaging captions and create content for Instagram (posts, Stories, Reels).




  • Produce weekly Reels highlighting programming, partnerships, chef spotlights, and behind-the-scenes content.




  • Oversee community management, including responding to DMs and comments and engaging with the local community.




  • Track social media analytics and adjust strategies to maximize results.




Email Marketing & CRM


  • Create and manage email marketing campaigns (newsletters, event invites, promotions).




  • Optimize the SevenRooms CRM database.




  • Analyze engagement metrics and report on campaign performance.




Digital Marketing


  • Manage third-party listings (Google, Yelp, etc.).




  • Coordinate paid ad campaigns.




  • Support the operations team in managing online reviews.




Booking & Digital Platforms


  • Optimize and maintain third-party booking platforms (Resy, OpenTable).




  • Provide updated copy and curated images in collaboration with the Director of Restaurants.




Website Management


  • Maintain and update the website with accurate information, including menus, hours, and programming details.




  • Manage and respond to website inquiries.




Photo & Video Content


  • Coordinate photo and video shoots for restaurant and club marketing needs.




  • Maintain an organized content library.




Collateral & Creative Production


  • Manage production of digital and print marketing collateral, including menus, event signage, partnership assets, and invitations.




  • Oversee design (via agencies/freelancers), printing, and rollout of materials.




Partnerships, Programming & Events


  • Assist in planning and executing brand partnerships, seasonal activations, and member programming.




  • Align all external-facing communications and materials with brand standards.




  • Manage timelines, production schedules, and marketing rollouts for events.




  • Coordinate with PR and media partners.




PR/Media


  • Provide the agency of record with the information and assets needed for property promotion.




  • Manage press visits and media logistics.




Copywriting & Brand Voice


  • Craft high-quality copy for social, email, web, and collateral that reflects the brand’s refined, warm, playful, and sophisticated tone.




  • Support storytelling efforts for chefs, design, and the overall member and guest experience.




Membership Marketing & Communications


  • Collaborate with the Membership team on member communications.




  • Create and deploy member email campaigns via PeopleVine.




  • Manage content updates in the members-only app.




  • Develop marketing materials for member programming, such as event invitations, weekly digests, and on-site signage.



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