Manager, Amazon Advertising

Position Overview:
The Amazon Advertising Manager will own the performance, optimization, and testing roadmap for all Amazon paid media and conversion initiatives across Basic Research brands. This role is responsible for building and managing advertising strategies across Sponsored Ads and DSP, improving conversion rates on detail pages and storefronts, running structured experimentation programs, and driving incremental revenue growth on the Amazon channel.

This leader will combine deep marketplace advertising expertise with strong analytical and CRO capabilities to ensure our brands maximize visibility, efficiency, and conversion across all Amazon surfaces.

Key Responsibilities:

Advertising Strategy & Execution

• Manage all Amazon advertising programs, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Build and optimize full-funnel advertising strategies to drive profitable sales growth and improve rank.
• Oversee campaign structure, targeting, keyword expansion, budget pacing, and bid optimization.
• Develop promotional and event-based ad strategies (Prime Day, Q4, tentpoles).
  
  

Conversion Rate Optimization (CRO)

• Lead CRO testing on Amazon PDPs, Storefronts, and A+ Content to improve session conversion rate.
• Partner with Creative and Content teams to test imagery, titles, bullets, videos, A+ modules, and brand store layouts.
• Use shopper behavior insights, heatmaps, scroll-depth tools, and Amazon Manage Your Experiments data to guide experimentation.
  
  

Analytics, Insights & Reporting

• Own performance reporting for all Amazon advertising and CRO initiatives.
  
• Track KPIs including ROAS, TACoS, CTR, CVR, cost-per-new-customer, rank, and market share.
• Deliver insights and recommendations to leadership weekly, monthly, and quarterly.
• Build forecasting models for ad spend efficiency and incremental revenue impact.
  
  

Listing Optimization & Content Excellence

• Collaborate with Marketplace Team to ensure content, SEO, and creative assets are optimized for conversion and discoverability.
• Implement learnings from CRO tests into product pages, Brand Stores, and ad creative.
• Support launch of new ASINs with optimized content, launch plans, and ad strategies.
  
  

Cross-Functional Collaboration

• Partner with Marketplace, Creative, and Retail teams to align promotions, pricing, and messaging.
• Work with Operations to ensure inventory levels support ad strategies and peak performance periods.
• Coordinate with external partners or agencies when applicable and ensure execution aligns with brand KPIs.
  
  

Compliance & Best Practices

• Ensure all ads and PDP content adhere to Amazon category requirements and health/wellness regulations.
• Maintain clean catalog structures, suppressed-issue monitoring, and continuous detail-page hygiene.
  
  

Qualifications & Experience:

• Bachelors degree in Marketing, Business, Data Analytics, or a related field.
• 3 to 5 years of Amazon advertising experience (Seller Central or Vendor Central).
• Proven ability to scale profitable Amazon ad programs across Sponsored Ads and DSP.
• Strong understanding of CRO practices, testing frameworks, and Amazon conversion drivers.
• Proficiency with Amazon tools and platforms: Ads Console, DSP, Brand Analytics, Manage Your Experiments, Helium 10/Jungle Scout, etc.
• Strong analytical skills with experience in Excel/Sheets, attribution modeling, and performance dashboards.
• Experience optimizing PDPs, A+ content, and Brand Stores for conversion.
• Ability to manage multiple brands and ASIN portfolios simultaneously.
• Exceptional attention to detail, project management capabilities, and communication skills.
• Experience in consumer health, beauty, or supplements preferred.