Digital Marketing Coordinator

Job Description

Job Description

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Morris Group, Inc., one of the largest machine tool distribution networks in North America, is a third generation, family owned and operated business that serves manufactures of precision machined parts in the United States. Our mission is to help manufactures maintain a competitive advantage in the world economy by improving productivity.

Summary of Responsibility :

As the Digital Marketing Coordinator you will be operating as an exempt professional responsible for owning the day-to-day creation and execution of Morris’ digital marketing content. In your role you will lead video production, social media, and graphic design while coordinating with the Marketing Manager, Division Leaders, and marketing team members to ensure alignment between business initiatives and objectives while ensuring brand consistency with high-impact campaigns and deliverables.

This position is Onsite - Not Remote or Hybrid

What You Will Contribute :

Plan, shoot, and edit customer testimonials, machine demos, and brand personality videos

Enhance video quality through advanced graphics, motion graphics, animations, transitions, and B-roll

Manage Morris LinkedIn and YouTube accounts : content calendar, creation, posting, community engagement

Grow followers and engagement through data-driven tactics and A / B testing

Track channel analytics; report insights and optimization recommendations

Create visual assets and video graphics that align with brand guidelines

Partner with the Marketing Manager to set creative direction and execute cohesive campaigns

Support corporate and field sales personnel with internal / external customer-facing resources that transfer knowledge and create delightful engagement while instilling confidence and market differentiation

Collaborate with internal customers to translate campaign objectives into creative briefs

Guide designers, provide feedback, and uphold quality and brand standards

Maintain project timelines, deliverables, and cross-functional communication

Leverage Adobe Creative Cloud, HubSpot, and social analytics tools

Stay current on platform updates, the use of AI tools, digital trends, and best practices

Continued increase YouTube and LinkedIn engagement and subscriber growth

Streamline multi-brand content workflows for efficiency and consistency

Elevate overall creative quality across video, social, and graphic deliverables

Other Functions :

Perform related duties as required

The duties listed above are intended only as illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar or a logical assignment to the position.

Qualifications & Competencies :

Regularly contribute ideas / initiatives, demonstrates desire to push creative to the next level, shows aptitude to learn new software to enhance individual versatility on assignments

Hands on digital marketing or multimedia production

Proven video editing and shooting expertise

Strong grasp of social media algorithms, KPI tracking, and reporting

Advanced graphic design skills, solid knowledge of typography and color theory

Strong project management and cross-team collaboration abilities

Creative problem solver with attention to detail and ability to meet tight deadlines

Experience mentoring or directing creatives

HubSpot Marketing Software certification (or ability to earn within 6 months)

Manufacturing or B2B industrial sector experience

The willingness to work to tight deadlines in high pressured environments without compromising on work quality

Salary : $65,000 - $81,000

What’s in it for You :

We take great pride in our employees and offer a variety of benefits that allow our employees to be successful inside and outside of work :

Competitive starting salary

Market competitive comprehensive health benefits including a zero premium medical plan offering, vision, dental, and company paid life insurance

3+ Weeks’ Vacation to Start

10 Company Paid Holidays

401(k) retirement plan with company contribution

Tuition reimbursement

Employee appreciation events and perks

Employee Assistance Program

Mental and Physical Requirements :

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be highly mobile, able to access all areas of the premises.

Ability to concentrate and remain focused while prioritizing multiple tasks, responsibilities, and projects.

Ability to sit for prolonged period of times.

Able to perform bending, twisting, stooping, reaching, and lifting of moderate to heavyweight material up to 50 lbs. with assistance from equipment or other employees.

Ability to frequently use hands and arms.

Vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Ability to keep their composure with the public and co-workers in everyday, stressful situations.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Requisition ID# : 1474B