Digital Marketing Senior Consultant

Marketing, Merchandising, And Creative Strategist

Develop marketing, merchandising, and creative strategies to promote and sell Truist's products and services through digital channels. Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.

Essential Duties And Responsibilities :

• Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist's product lines.
• Develop digital marketing channels / tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
• Partner with lines of business and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
• Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Qualifications :

Required Qualifications :

Preferred Qualifications :