Social Media Manager - WFG

Job Description

Responsibilities

• Develop and execute a business-specific social media strategy centered on agents as the “product”, celebrating culture, success stories, and milestones.
• Create compelling content cross platforms (ie. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.
• Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs and other teams to ensure messaging consistency and where needed alignment with corporate branding.
• Oversee influencer and ambassador programs, cultivating authentic agent voices and champions.
• Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks.
• Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization.
• Collaborate with creative services to build reusable, branded templates and toolkits for agent use.
• Partner with multicultural marketing leads to ensure content reflects World Financial Group’s diversity and inclusivity.
• Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives.
• Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group.
• Provide training and support to agents on compliant social media use and personal brand building.
• Keep current on new technologies and emerging trends/opportunities.

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience
• Eight years of digital communications, social media marketing or related experience
• Experience managing campaigns or marketing projects
• Proficient in core content production systems and requirements
• Excellent written/oral communication and relationship building skills
• Analytical and problem-solving skills
• Organizational and planning skills to work on multiple projects under tight deadlines
• Proficiency using MS Office

Preferred Qualifications

• Knowledge of the financial services/insurance industry
• Supervisory/management experience

Working Conditions

• Office
• Travel: moderate (10-25%)

The Salary for this position generally ranges between $105,000 - $120,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay

• Bonus for Eligible Employees

Benefits Package

• Pension Plan

• 401k Match

• Employee Stock Purchase Plan

• Tuition Reimbursement

• Disability Insurance

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Discounts

• Career Training & Development Opportunities

Health and Work/Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.

• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

• Adoption Assistance

• Employee Assistance Program

• College Coach Program

• Back-Up Care Program

• PTO for Volunteer Hours

• Employee Matching Gifts Program

• Employee Resource Groups

• Inclusion and Diversity Programs

• Employee Recognition Program

• Referral Bonus Programs

Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts throughthe Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including theInclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees.Theyprovide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica’s Parent Company

Aegonacquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

* As of December 31, 2023