Group Director, Integrated Media Strategy

Job Description

Job Description

Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.

The Group Director, Integrated Media Strategy at Modifly is a senior leader and practitioner with deep, hands-on expertise across all major digital and traditional paid media channels. This role goes beyond execution : it is about connecting channels into a cohesive, business-driving ecosystem and shaping strategies that deliver measurable results for enterprise clients.

The ideal candidate is as comfortable in the weeds of campaign strategy as they are in the boardroom—able to interpret complex data, connect performance to business impact, and craft compelling stories that inspire client confidence. They will bridge media strategy, data analytics, and performance creative to ensure Modifly delivers best-in-class omni-channel solutions.

This leader is responsible for the health and growth of client accounts, developing high-impact strategies, and driving thought leadership both internally and externally. They will manage and mentor a team of Associate Directors and Managers, ensuring flawless execution while elevating the department’s capabilities.

Responsibilities

• Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture.
• Act as a trusted escalation point for strategy, client, or delivery challenges.
• Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals.
• Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service.
• Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Executive Director, Media.
• Architect omni-channel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms.
• Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform.
• Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works.
• Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients.
• Anticipate and adapt to industry shifts (e.g., privacy regulations, new platforms, AI-driven solutions) to keep clients and Modifly ahead.
• Develop thought leadership in performance creative effectiveness and its role in driving ROI.
• Serve as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes.
• Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels.Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation.Play a key role in new business pitches and organic growth opportunities.
• Maintain strong platform partner relationships to unlock client value and agency advantage.

Requirements

At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.️‍ We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.️‍ Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.