Marketing Analyst

We invite you to explore a future with us at PRA Group, a diverse and growing company that has a tangible impact on the global economy.

Position Summary:

Support a strategic roadmap collaborating with other parts of the enterprise to meet Digital Analytics’ short and long-term goals as well as understand behavior that will drive campaigns and testing. Support the design, execution and optimization of customer engagement campaigns and communication journeys.

HYBRID role based at our Norfolk, VA Headquarters (3 days onsite / 2 days remote).

Key Responsibilities (other duties may be assigned):

• Data analysis & reporting using SQL, Python, and other querying tools
• Conduct analysis on marketing campaign performance and business impact; identify areas of opportunity for segmentation improvements and process changes.
• Enhance the monitoring and control mechanisms to Digital-owned processes to ensure we maintain compliance with policies and procedures.
• Maintain Policy and Procedure documentation along with change management and testing documentation as required.
• Dig into data and raw information through statistical analysis to discover trends and patterns that can be used to extract valuable business insights
• Participate in ad-hoc analyst tasks in addition to day-to-day process execution tasks.
• Maintain and oversee the performance of champion / challenger testing processes as it relates to existing activities or other alternative strategies being developed.
• Build and maintain Power BI dashboards for showing activity performance as it relates to strategy processes being maintained by the department.
• Leverage the power of SAS Customer Intelligence 360 to drive targeted, personalized, and effective outbound communication campaigns
• Collaborate with cross-functional teams to understand business requirements and translate them into effective technical solutions using the features and capabilities of SAS Customer Intelligence 360
• Understand data structures across different platforms to help refine new data requirements
• Identify issues and process improvement opportunities and work with other areas of the business to analyze, report and resolve discrepancies (including taking ownership of actions/projects where appropriate)
• Partner with compliance to ensure processes are aligned with regulatory and risk mitigation criteria.
• Identifying and capitalizing on improvement opportunities
• Other duties as assigned

Professional Experience/Qualifications:

• Bachelor’s Degree required, and a minimum of 2-4 years related experience and/or training; or equivalent combination of education and experience preferred
• Analytical problem-solving skills
• Ability to complete basic business problem solving task assigned
• Ability to interpret data, identify trends, and report data findings
• Intermediate level of analytics autonomy and independence.
• Project implementation focus. Capable of project day to day oversight on task needed to execute.
• Must have effective organizational, time-management and high attention to detail skills.
• Strong data analysis capability with technical knowledge
• Ability to write SQL & Python code for intermediate query level functioning
• Experience with PowerBI or other data visualization tools
• Data Mining/Preparation SkillsAbility to mine, clean, and manage large data sets and troubleshoot data issues identifiedKnowledge of data preparation methods: handling of missing data and general imputationStrong Microsoft Excel skills (charts/graphs/formulas/macros)
• Experience with SAS Customer Intelligence 360 solution or other campaign management systems is a