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B2B Lifecycle Marketing Manager
B2B Lifecycle Marketing ManagerVirtualVocations • Park Row, Texas, United States
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B2B Lifecycle Marketing Manager

B2B Lifecycle Marketing Manager

VirtualVocations • Park Row, Texas, United States
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  • [job_card.full_time]
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A company is looking for a B2B Lifecycle Marketing Manager.

Key Responsibilities

Manage end-to-end lifecycle programs across the sales funnel to enhance engagement and retention

Collaborate with cross-functional teams to develop targeted customer journeys and optimize communications

Track performance metrics and utilize insights to inform campaign strategies and improve automation workflows

Required Qualifications

Bachelor's degree required

4-6 years of experience in lifecycle, CRM, or marketing automation, preferably in fintech or regulated industries

Expertise in Salesforce Marketing Cloud or a comparable automation platform

Proficiency in HTML for mobile-optimized email templates

Basic SQL knowledge preferred

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Lifecycle Marketing Manager • Park Row, Texas, United States

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