Director/VP of Field Sales

Director/VP of Field Sales Austin Texas

The Role: Sr. Director Sales Regional & Field
Location: Austin, TX

The Company

HireBetter’s client is an ascendant premium, certified organic, plant-based milk brand known for using a minimal amount of simple, high-quality ingredients, plainly stated and easy to understand. Incredibly great taste without any fillers, artificial flavors, gums, oils or other additives; the gold standard for milk-alternatives.

The Role

The Sr. Director of Sales Regional & Field will be responsible for delivering Revenue, Trade, and Sales Expense targets associated with our Regional, Territory, and Distributor businesses.

This position will directly manage HQ Relationships of our Distributor Partners (including but not limited to UNFI, KeHe, and Doras), and be a people leader to the company’s Regional Sales Managers (RSMs) and Territory Sales Representatives (TSRs).

This position will be a peer to our VP of National Sales and work closely with him/her to align relevant Sales Strategies. This position will also work closely with the company’s Marketing Personnel and Field Marketing & Trade Manager to implement tactics at the Retailer level to drive velocities at respective retail accounts.

We expect this Sr. Director Sales to be highly collaborative, a strong people leader, and the “pulse on the ground” for the company’s Regional/Independent Retail business Nationally.

Responsibilities

• Deliver Revenue, Trade, and Sales Expense Targets
• Deliver Revenue targets through implementation of National Sales Strategies to RSMs and TSRs
• Develop Region-specific Sales Strategies to support additional Revenue growth
• Work with Category Management to build insightful Sales presentations that fit specifically for your Sales Team
• Attend Retailer line reviews with RSMs when necessary
• Coordinate with Field Marketing & Trade Manager to implement appropriate Field Marketing tactics
• Own the company’s Distributor relationships at the HQ level
• Conduct regular Sales & Logistics reviews with Distributor partners
• Support Innovation launches by ensuring Distributor DCs have product at the appropriate time
• Ensure your team has best-in-class relationships at all Distributor DCs
• Attend Distributor trade shows, in support of your RSMs
• People & Team Leadership
• Communicate high-level summaries w/relevant wins to the company’s LT
• Support the AOP process w/forecasting of future Revenue, Trade, and Sales Expense goals
• Help develop a Team/Retailer Pipeline of Independent “hunting” opportunities and associated Revenue
• Support the mapping of Retailer visits w/TSRs via GoSpotCheck system
• Develop SOPs as needed to ensure internal alignment & maximize output

Qualifications

• 7 years of advancing Food Industry Sales experience
• 5 years of Sales Team Management
• Experience working directly w/Distributors, bonus KeHe/UNFI at HQ and DCs
• High attention to detail, ambitious, and self-starting
• Excellent organization and communication skills
• Experience using Microsoft Word, Excel, and PowerPoint