Director - Middle Eastern Marketing

Job Description

Job Description

Job Description

The Director – Middle Eastern Marketing position will be responsible for the continuous acquisition of new casino slot & table games players to grow property player base and increase revenues along with assuring retention and repeat business through all communication channels to include telemarketing. The Director will constantly strive to exceed guest expectations through gracious and personalized service. The ideal candidate for this position will possess inherent customer service skills, a passion for guest care, and a commitment to proactive service and recovery as necessary.

Job Responsibilities

• Attracts international and domestic ethnic customers through cultural development.
• Analyzes the marketing potential of Middle Eastern cultures and creates a competitive marketing strategy to increase the company’s market share
• Provides clear goals and objectives for business plan to cultivate new business and grow existing business from Middle Eastern countries.
• Creates culturally appropriate promotional programs considering the profitability of repeat business
• Responsible for identifying and capturing premium casino guests both internally and externally, reviewing credit reports for credit worthiness, assisting in planning and participating with player development events.
• Work as a part of a team to grow the revenue and income managed by the Casino Marketing teams.
• Must meet monthly production, sales, special event / guest participation, and telemarketing goals.
• Develop one-on-one relationships with guests and provide exceptional service to cultivate and maintain relationships.
• Ensure that all guests are assisted in an efficient and courteous manner. Resolve complaints and issues effectively while escalating concerns as appropriate.
• Must be knowledgeable of, and be able to explain, games offered by the casino, current marketing events, promotions and programs along with benefits and privileges of using the Wynn Rewards program.
• Arrange reservations, transportation and accommodations for guests.
• Use sound judgment and make decisions in accordance with established comp and expense guidelines.
• Perform other related duties as required.

Competencies

Supervisory Responsibility

Work Environment

Position Type / Expected Work Hours

Qualifications

Education and / or Experience

Language Skills

Age, Certifications and Work Cards

Other Duties

This job description is not designed to contain an all-inclusive list of duties or responsibilities that are required of the employee for this position. These may change at any time with or without notice.

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.