Senior Brand Manager, Alpha Brain

JOB SUMMARY

The Senior Brand Manager, Alpha Brain is responsible for building and accelerating the growth strategy behind Onnit's flagship product portfolio. This leader will drive consumer demand across DTC, Amazon, and retail by developing compelling claims, campaigns, and commercialization plans that improve acquisition, education, conversion, and loyalty. The role requires demonstrated experience in DTC-centric CPG, brand building through performance-driven creative, and partnering closely with creative, media, shopper, social, and agency teams to deliver measurable financial outcomes. This role reports to the Sr. Director of Brand Management.

KEY RESPONSIBILITIES

• Brand Strategy + Commercial Ownership

  • Build and evolve brand positioning, claims hierarchy, and consumer value propositions grounded in insights and clinical proof points.
  • Own the annual brand plan, growth strategy and forecast across channels with clear KPIs and financial outcomes.
  • Lead commercialization readiness for innovation, line extensions, reformulations, and packaging refresh programs.

  Campaign Development + Communications

  • Develop full-funnel communication strategies that drive awareness, consideration, conversion, and retention across DTC, social, creators, retail, and Amazon.
  • Translate complex science into compelling, compliant consumer language.
  • Partner with Creative on bold ideas that drive cut-through and measurable CAC improvements.

  Performance + Channel Acceleration

  • Drive conversion optimization across DTC & Amazon experiences through education, claims, landing pages, PDPs, and merchandising.
  • Collaborate with Shopper Marketing to increase retail velocity, trial, and trade support.
  • Coach Social/Influencer teams on content angles proven to drive acquisition and education.

  Agency Leadership

  • Serve as day-to-day lead for brand creative, claims/copy, campaign, and shopper agencies.
  • Hold partners accountable to business outcomes (not just deliverables).

  Analytics + Market Insights

  • Continuously evaluate base business performance to inform short- and long-term plans.
  • Monitor category trends (nootropics, cognition, adaptogens) and competitive claims.
  • Leverage consumer research, MMM insights, and digital analytics to shape messaging and media mix.

  Cross-Functional Collaboration

  • Partner with Innovation, R&D, Regulatory, and Legal to align on clinical guardrails.
  • Work with eCommerce, Media, Sales, and Operations to drive brand performance and consistency.

  Budget Management

  • Manage advertising and marketing budgets while driving efficiencies and effectiveness.

QUALIFICATIONS

• • Bachelor's degree required. Master's degree in in marketing, business, or a related field preferred.
  • 5+ years of marketing or brand management experience
  • DTC experience in CPG
  • Experience in both employee management & cross-functional team management; self-confident individual who can lead a team and work collaboratively
  • Outstanding verbal, written and interpersonal communications skills to internal/external partners
  • Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
  • Critical thinker with a consumer centric & growth mindset – learn fast vs. avoid failure
  • Excellent strategic and analytical skills; ability to use various data sources to assess business performance and competitive landscape, bringing forth insights and recommendations to integrate into overall strategy
  • Agile, creative thinker with resilience to adapt workplans as opportunities arise
  • Proven success with omnichannel brands with a clear understanding of eCommerce focused GTM models
  • Self starter, comfortable with fast paced, often ambiguous environment
  • Passion for the health and wellness space