Senior Data Analyst, Marketing

We are hiring a Senior Data Analyst within our Business Intelligence organization to work with our Marketing team. The Marketing team creates compelling marketing moments that build momentum in the market, differentiate us from our competitors, and empower our members, customers and providers. This impacts the business by attracting new prospects, expanding existing customers, and increasing employee population access to Spring. In this role you will work with the Marketing team to define metrics and KPIs that help us understand how well we're achieving our mission of removing every barrier to mental health; the goal is to ensure that everyone who needs care is able to get it. You'll operate in a cross functional data team that includes data scientists and analytics engineers, all of whom are working towards this goal with you. This is a full time position on our team reports to the Senior Manager, Analytics. This is a remote position that may require occasional travel for company or team events.

What you'll be doing

• Partner with the marketing team to build, maintain, and improve reporting infrastructure that supports our provider experience metrics and related KPIs.
• Develop dashboards and data visualizations that empower non technical users within the marketing team to understand overall trends and drill into drivers of metric movements.
• Partner with the data science team to dive deeper into major trends, helping us understand what is driving those changes.
• Ensure downstream teams can access and utilize data effectively by providing training, documentation and support for the dashboards and data products you deliver.
• Ensure accurate and consistent reporting of metrics, collaborating with cross-functional stakeholders to ensure data alignment across the business.
• Work with our analytics engineering team to maintain the core data models in dbt that support these metrics and ensure data consistency.
• Measure marketing campaign effectiveness to optimize how we engage with our members
• Explore different attribution models across our entire marketing funnel
• Quantifying marketing spend and efficiency across channels

What success looks like in this role:

• Develop tools and analyses that enable the marketing team to hit their own KPIs - you're successful when you help your team be successful!
• Reduce the amount of time teams spend manually pulling data to inform decisions
• Develop dashboards and analyses that deliver ongoing value to teams, measured in proxy by the number of monthly active users and total views different dashboards and analyses receive
• Contribute to our foundational data model by adding additional fields and tables according to our data style guide

What we expect from you

• You are passionate about changing the face of mental health care and Spring Health's mission to remove all barriers to mental health resonates with you
• You have 5+ years of working experience working with data, data visualization, and dashboarding tools
• You have experience working with marketing teams and with marketing analytics in particular
• You are strong in SQL, and have at least familiarity with dbt or similar data transformation tools
• You have strong user empathy - you can deeply understand the core issues stakeholders are having and translate them into solutions that meaningfully improve their ability to operate
• You have experience working with Looker or other similar data visualization tools (Hex, Tableau, Omni, etc), both creating the data model and building dashboards
• You focus on impact, finding the things you can deliver that deliver the most value for your stakeholders
• You have good communication skills, are comfortable explaining technical concepts to a non-technical audience, and are comfortable working independently with executive level team members
• You are humble, highly motivated, and thrive in fast-paced environments
• You have a proven ability to proactively manage your own priorities and dependencies in alignment with cross-functional dependencies and marketing/business impact
• You have a passion for successfully navigating ambiguous problem areas and learning new approaches

The target base salary range for this position is $125,000 - $142,000 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that's tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.