Senior Director, Head of GTM and Digital Product Marketing

Overview

At Alcon, we aspire to lead the world in innovating life-changing vision products because when people see brilliantly, they live brilliantly. As a global leader in eye care, we believe in innovating especially through cutting edge technology. We are on a journey to offer the widest array of eye care and eye health offerings with products that can treat the entire eye at each stage of life.

Our expanded Surgical Digital Health team is harnessing technology to build a leading portfolio of digital health solutions that will transform the eye care experience for patients, medical professionals and their practices. Our solutions enable improved business and clinical outcomes – from a scalable health care delivery platform harnessing ML and analytics to innovative standalone software for improved eye care.

Are you a marketing leader ready to shape the future of our brand and products? We're seeking a professional to play a pivotal role in defining and executing our Go-To-Market (GTM) strategies. As Senior Director, Head of GTM and Digital Product Marketing, you will be responsible for shaping the course of our marketing and launch efforts in alignment with our overarching business objectives.

Core Job Responsibilities:

• Go-to-Market Leadership: Lead the development of comprehensive go-to-market strategies that harmonize with the global Surgical Commercial teams, Business Franchises and Digital strategy. Collaborate seamlessly with cross-functional teams, including product management, sales, operations, regional marketing, and other franchise businesses, to ensure a unified and impactful approach.

• Strategic Commercial Planning and Execution: Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives for the first (MVP) market launch. Harness market research, customer insights, and competitive analysis to pinpoint target markets, positioning, and messaging.

• Commercial Models: Working closely with Franchise and/or Commercial teams to define commercial models for digital products and platform including revenue, pricing strategies, cost-of-goods-sold (COGS) and contract execution. Provide global guidance for business/financial models and contracts.

• Promotional and Marketing Assets: Create and/or supervise the development of marketing assets in partnership with agency experts, upholding brand consistency across all marketing channels and touchpoints. Maintain brand guidelines to guarantee that all marketing materials and communications reflect the company's core values and positioning in a strategic manner.

• Partnership Planning: Lead strategic partnerships in the digital and technology domains to further expand and enhance the platform. Management of 3rd party relationships and development of mutually beneficial business models.

• Demand Generation: Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels, including digital marketing, content marketing, social media, industry congresses and events. Maintain annual global guidance documents and support regions with ongoing commercialization optimization.

• Product Launch Support: Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution. Develop comprehensive go-to-market plans, messaging, collateral, and sales enablement tools to support product launches and ongoing sales endeavors strategically.

• Market Research and Analysis: Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis. Utilize data and insights strategically to inform marketing strategies and drive data-driven decisions. Own claims and evidence generation, including Claims matrix and Key-opinion-leader engagement strategy.

• Budget Oversight: Take charge of managing the budget, deploying resources strategically, and optimizing spend to realize desired outcomes. Monitor and report on key performance metrics, delivering regular updates and strategic recommendations to the leadership team.

Core Qualifications Include:

• 7+ years of experience in marketing and/or go to market roles, preferably within the healthcare industry and/or digital health space.

• Proven experience in marketing management, with a focus on go-to-market strategies and execution.

• Strong knowledge of marketing principles, strategies, and tactics across various channels

• Demonstrated success in developing and executing successful marketing campaigns.

• Excellent analytical and problem-solving skills with the ability to leverage data and insights to drive decision-making.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and influence stakeholders.

• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

• Strong leadership qualities and a proactive, self-motivated mindset

• Excellent written and verbal communication skills with the ability to create engaging content and present ideas effectively.

• Passion for the digital health industry and a drive to make a positive impact on healthcare

Recommended Education:

• Bachelor's degree in marketing, business, engineering or a related field (master’s degree preferred)