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Director, HCP Non-personal Promotion Marketing
Director, HCP Non-personal Promotion MarketingGilead Sciences • San Francisco, CA, US
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Director, HCP Non-personal Promotion Marketing

Director, HCP Non-personal Promotion Marketing

Gilead Sciences • San Francisco, CA, US
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Director, HCP Non-personal Promotion Marketing

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Job Description

Gilead is seeking a Director, HCP Non-personal Promotion Marketing to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this role, you'll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As The HCP NPP Marketing Lead, You'll

  • Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoption
  • Optimize promotional effectiveness across channels and lead targeted HCP segmentation
  • Be at the forefront of healthcare innovation, leveraging cutting-edge technology

Role Overview & Responsibilities

  • Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.
  • Develop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.
  • Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives.
  • Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies / capabilities that individualize customer strategy and promotional execution.
  • Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution.
  • Develop and lead key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products.
  • Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.
  • Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy.
  • Gain approval for marketing materials through internal review process through Promotional Review Committee (PRC).
  • Work cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders.
  • Analyze complex brand opportunities and provide logical recommendations; lead any required action planning.
  • Ensure that all marketing activities are in compliance with regulatory and legal requirements.
  • Manage the non-personal promotion marketing budget and project timelines.

    • Competencies And Expertise Required

  • Track record of successful pharmaceutical / biotech marketing, with launch experience preferred
  • Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
  • Experience with marketing strategy, sales and regulatory policies and practices
  • Ability to conceive, develop and implement multi-dimensional marketing and business plans
  • Proven ability in the execution of multiple / complex initiatives within the marketing mix which require tactful cross-functional execution
  • Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
  • Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

    • Qualifications and Preferred Experience

  • Bachelor's degree with at least 12 years of marketing experience, or
  • Master's degree or PhD with at least 10 years of marketing experience
  • An MBA with 10+ years of pharma / biotech marketing experience
  • Experience in product launch and portfolio management
  • Background working with patient and community advocacy groups
  • Knowledge of pharmaceutical regulatory requirements impacting marketing materials
  • Prior experience with advertising, digital, or communications agencies is advantageous

    • Salary and Benefits

    The salary range for this position is : $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans

    Benefits Information

    For Additional Benefits Information, Visit https : / / www.gilead.com / careers / compensation-benefits-and-wellbeing

    Equal Employment Opportunity

    Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.

    Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

    Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

    For Current Gilead Employees And Contractors please apply via the Internal Career Opportunities portal in Workday.

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