Creative Copywriting Lead

Who You'll Be Working With

As a Creative Copywriting Lead, you'll be the driving creative force behind ideas that connect, inspire, and perform. You'll partner with Creative Directors and Art Directors to shape campaign concepts that push boundaries, then collaborate with Designers and Motion Artists to bring them to life with clarity, craft, and imagination. This role calls for a conceptually bold thinker who can turn insights into ideas and ideas into unforgettable work across a range of brands and mediums.

You'll work closely with Strategists and Brand Planners to ensure every message is grounded in audience understanding and cultural relevance, while aligning with Media and Paid Social teams to optimize messaging for performance and platform nuance. You'll also work alongside Client Leads and Account teams to present, refine, and evolve creative in alignment with brand goals, and partner with Content and Production teams to ensure scalable, consistent storytelling across all deliverables.

What You'll Be Doing

• Lead the conceptual development and creation of copy for major campaigns, brand storytelling initiatives, and integrated marketing efforts. This includes owning the brand narrative across all channels, such as digital, social, video, and emerging platforms.
• Ensure copy delivers on PMG's creative, strategic, and operational standards—always pushing for impact and excellence.
• Shape brand voice across multiple clients, ensuring messaging is distinct, consistent, and connected to audience needs and behaviors.
• Collaborate with art directors, designers, strategists, and media counterparts to co-create ideas that are insight-driven, culturally relevant, and creatively exceptional.
• Present work to internal teams and clients with confidence, tying ideas back to business goals, strategic insights, and platform best practices.
• Support content strategy with compelling, channel-appropriate copy that moves people—from awareness to action.
• Contribute to creative ideation sessions, helping crack briefs with fresh, unexpected concepts rooted in brand strategy and consumer insight.
• Use AI, content tools, and platform automation to refine processes, accelerate execution, and elevate creative output.
• Provide constructive feedback to junior creatives and peers, helping raise the quality of work across the team.
• Stay informed on creative trends, emerging formats, and audience behaviors, helping integrate cultural insight into day-to-day creative development.

What You'll Bring

• 5–7 years of experience in copywriting, ideally in an agency or high-growth brand environment.
• Portfolio demonstrating conceptual thinking and executional craft across a variety of media.
• Experience creating copy for integrated campaigns and performance channels.
• Proficiency in writing for digital platforms, especially paid social, video, and web.
• Familiarity with AI tools and creative automation platforms a plus.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.