Product Marketing Content SpecialistOptiSigns Inc. • Houston, TX, US
Product Marketing Content Specialist
OptiSigns Inc. • Houston, TX, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Experience : 2-3+ years of experience in marketing, communications, or related roles, preferably in a tech environment. Writing & Communication : Proven ability to produce clear, persuasive marketing materials. Analytical & Critical Thinking : Strong research and problem-solving skills, with an eye for market trends and data-driven insights. Tech Savvy : Comfortable learning new software tools; familiarity with marketing, data analysis tools, AI-based technology. Organizational Skills : Highly organized with the ability to manage multiple projects and deadlines. Trade Show Flexibility : Willingness to travel up to once per month for tradeshows; ability to lift up to 50 lbs for setup. Collaboration : Strong interpersonal skills with the ability to work cross-functionally. Creativity & Initiative : Eagerness to propose fresh ideas, experiment with new content formats, and pivot strategies as needed. Preferred Tools : Familiarity with content management systems, marketing automation tools, and design platforms (e.g., HubSpot, Canva, etc.) is a plus. Career Growth : Thrive in a fast-paced, innovative culture offering ample room for professional development. Team Environment : Collaborate with passionate colleagues who value creativity, customer focus, and continuous improvement. Competitive Benefits : Dental, health, and vision insurance, flexible scheduling, paid time off, and more.
Job Description
Job Description
Company Overview
OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We’re passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.
The Role : Product Marketing Content Specialist
We’re looking for a creative, tech-savvy Product Marketing Content Specialist to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms.
Key Responsibilities
- Product Mastery : Become an expert in OptiSigns’ products, staying updated on new features, integrations, and industry trends.
- Customer & Industry Research : Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
- Content Creation : Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
- Collaboration : Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
- Campaign Support : Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
- Brand Consistency : Ensure all content maintains a cohesive brand voice and style.
- Tradeshow & Event Support : Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
- Project Management : Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
- Marketing Analytics : Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
- Community Engagement : Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.
Requirements
Benefits
Why Join OptiSigns?
If you’re passionate about creating high-impact marketing content and want to help shape the future of digital signage, we’d love to hear from you!
Apply today and join us on our mission to revolutionize how businesses communicate through screens.
[job_alerts.create_a_job]
Content Marketing Specialist • Houston, TX, US
[internal_linking.similar_jobs]
Earn up to $16 USD / hourly and work fully remotely and flexibly.Outlier, a platform owned and operated by Scale AI, is looking for.
If you're passionate about improving models and excited by the futu...[show_more] Earn up to $16 USD / hourly and work fully remotely and flexibly.Outlier, a platform owned and operated by Scale AI, is looking for.
If you're passionate about improving models and excited by the futu...[show_more] 
Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission.
Outlier is committed to improving the intelli...[show_more]
At Endress+Hauser, progress happens by working together.As the global leader in measurement instrumentation, our ~17,000 employees shape the future in the field of process automation.Whether develo...[show_more]
Techno-Functional Product Specialist.The current environment is based on.Adobe Experience Manager (AEM).This role will manage tasks, provide clear summaries, and collaborate across teams to ensure ...[show_more]
Global Furniture Group is a leading North American manufacturer of furniture solutions, offering a broad range of high-quality, value-driven products for the workplace, education, healthcare, and h...[show_more]
Are you our future content manager?.Were looking for an all-star Content Marketing Specialist to join our growing team as the owner of our inbound marketing initiatives.
Your goal will be to help us...[show_more] Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission.
Outlier is committed to improving the intelli...[show_more] Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission.
Outlier is committed to improving the intelli...[show_more] 
The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...[show_more]
All associates are guided by Our Values.Our Values are the unifying foundation of our companies.We strive to ensure that every decision we make and every action we take demonstrates Our Values.We b...[show_more] Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission.
Outlier is committed to improving the intelli...[show_more] 
POSITION TITLE : Digital Marketing Specialist.This role centralizes digital efforts across platforms, streamlining content creation, SEO, advertising, and marketing automation.It supports the launch...[show_more] Earn up to $16 USD / hourly and work fully remotely and flexibly.Outlier, a platform owned and operated by Scale AI, is looking for.
If you're passionate about improving models and excited by the futu...[show_more] Join a global community of talented professionals to shape the future of AI.Earn up to $15 USD / hr and additional rewards based on quality of submission.
Outlier is committed to improving the intelli...[show_more] 
We’re looking for a hands-on creative who thinks like a marketer to bring ideas to life through visuals and video while measuring what truly drives results.
As a Content Creation Specialist at...[show_more]
AspenTech creates software innovations that tackle the most complex process manufacturing challenges, creating significant value and improving profitability, resilience, and sustainability for our ...[show_more] Earn up to $16 USD / hourly and work fully remotely and flexibly.Outlier, a platform owned and operated by Scale AI, is looking for.
If you're passionate about improving models and excited by the futu...[show_more]
Flexible Content Writer
Outlier • Friendswood, TX, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
AI Content Writer - Flexible Hours
Outlier • Pasadena, TX, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Content Evaluation Specialist (Remote)_
Scale AI • Houston, Texas, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Field Marketing Specialist
Endress + Hauser • Houston, TX, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Product Specialist
Robert Half • Houston, TX, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Product Application Specialist
Global Furniture Group • Houston, TX, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Content Marketing Specialist / SEO Content Specialist
SpaceManager Closets • Houston, TX, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Trust & Safety Content Specialist (Remote)_
Scale AI • Houston, Texas, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
AI Content Strategy Assistant (Remote)_
Scale AI • Houston, Texas, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Digital Marketing Specialist
Fresenius Kabi USA, LLC • Houston, TX, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Marketing Communications Specialist
The Friedkin Group • Houston, TX, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
SEO Content Technician (Remote)
Scale AI • Houston, Texas, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Digital Marketing Specialist
Elementia • Houston, TX, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Freelance Content Writer
Outlier • Pasadena, TX, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Analytical Content Contributor (Remote)
Scale AI • Houston, Texas, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Content Creation Specialist
Willis Johnson & Associates • Houston, TX, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Sr Product Marketing Specialist
Aspen Technology • Houston, TX, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Remote Freelance Content Writer
Outlier • Pasadena, TX, United States
[filters.remote]
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]