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Director, Content Strategy
Director, Content StrategyCloudinary • Washington, DC, US
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Director, Content Strategy

Director, Content Strategy

Cloudinary • Washington, DC, US
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  • [job_card.full_time]
[job_card.job_description]

Director Of Content Strategy

Cloudinary is the image and video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.

Cloudinary is seeking a director of content strategy to build and scale a modern, data-driven content engine that strengthens our thought leadership, expands our organic presence, and supports business growth.

This leader defines how Cloudinary creates, structures, and delivers content across channels, partnering closely with teams across marketing, product, and developer relations to bring high-quality, audience-focused content to market. The role blends strategic planning, editorial excellence, operational rigor, and strong cross-functional collaboration.

Responsibilities :

  • Content strategy and thought leadership
  • Search-informed content planning
  • Channel-specific content development
  • Persona-based content excellence
  • Editorial leadership and content operations
  • Cross-functional leadership
  • Measurement and continuous improvement

About you :

  • Bachelor's or equivalent degree in communications, marketing, journalism, or related field.
  • Brings 10+ years of content marketing leadership experience and a strong portfolio showcasing depth across diverse content types and channels.
  • Proven success in developing a content architecture that serves the entire organization's goals around thought leadership, organic visibility, and audience engagement.
  • B2B SaaS experience preferred, with a creative B2C writing style.
  • Expertise in SEO-informed content planning and collaboration with growth / SEO teams.
  • Exceptional writing, editing, and storytelling skills, with the ability to communicate effectively with both technical and business audiences from developers to marketing leaders and experience mentoring creative talent.
  • Experience partnering across functions, including product marketing, growth, demand gen, web, brand, devrel, and communications.
  • Strong analytical skills and familiarity with content, search, and engagement metrics.
  • Experience using AI tools for content ideation, optimization, and efficiency.
  • Leadership experience hiring, developing, and scaling content teams.
  • Understanding of CMS, DAM, and content operations tools supporting structured content delivery.

    • We have you in mind. As an employee, you will experience many benefits, including :

  • Awesome technology
  • Top-talent peers
  • 100% sponsored medical, dental, and vision plans for employees & family
  • HSA company contribution
  • Matching 401k program
  • Robust vacation & wellness policy
  • Annual development stipend
  • Catered lunches or a food stipend

    • Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.

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