Event Marketing Coordinator

Position Summary:

MRM is seeking an Event / Experiential Marketing Coordinator. Microsoft has been one of the agency's longest-standing clients. We are looking for an Experiential Marketing Coordinator to support a team to seamlessly deliver a series of programmatic and one-off Microsoft B2B (virtual & in-person) events, including planning and executing highly visible tasks in conjunction with the event, event marketing, delivery, and reporting. The ability to work independently, strong organization and communication skills, and proactivity is key for this role. Taking the initiative to get tasks done without being asked and understanding with resources to leverage to get a solution will see the successful applicant excel in this busy but rewarding role.

Role:

As an Experiential Marketing Coordinator supporting Microsoft, you will join our team of Marketing Coordinators providing marketing services to our Microsoft clients. In this role, you will marry your skills of event/ project management, creativity and leadership to help our clients plan, coordinate and execute on their many marketing events, initiatives, and campaigns. You will deliver a range of digital and/or in person events.

Responsibilities:

Play a highly involved, visible and supporting role in the planning and delivery of a high volume

B2B programmatic event series

Event planning & scheduling:

* Supports the planning & scheduling of events in accordance with program guidance

* Provides consultation on available event platforms

* Ensures event visibility and accuracy in the event dashboard (EMC)

Event set-up & management:

* Requests necessary IDs to track the events & ensure accurate spend attribution

* Requests event set-up and registration page build in line with program specific guidance

* Manages transactional communications (registration confirmation, reminder communications etc.)

* Manages registrations, waitlists and accessibility requests

* Manages Travel, Gifts & Hospitality (TG&H) approvals for Public Sector attendees

* Requests POs for event services on behalf of the FTE PO owner where agreed with local Compliance

* Identifies scenarios where approvals are required, acting as a consultant, to ensure compliance and raising tickets where required

Event preparation & execution:

* Confirms post event emails are sent

* Acts as Project Manager for on-site events coordinating the different agencies and stakeholders that are part of the event (creative, speakers/partners, etc.) to ensure on time execution

* Manages event updates (e.g. changes to timing, speaker details etc.)

* Collates event assets (decks, videos etc.) & uploads to required platforms

* Coordinates and briefs speakers and manages events dry-runs

Digital events:

* Coordinates the production & review of VTT files and digital video production delivery

* Manages platform specific configurations

* Acts as Event Producer or Moderator where applicable

* Provides logistical chat moderation support for digital events in alignment with individual program requirements

In-person events:

* Coordinates logistics, catering and AV requirements with the corresponding agencies or Microsoft Facilities

* Acts as Project Manager for on-site events coordinating the different agencies that are part of the event (creative, speakers/partners, etc.)

* Manages on-site set-up and take-down, check-in and catering

* Raises support requests where required to resolve issues in line with defined processes

* Sources necessary supplies (ex: booth, branding elements, privacy signage, etc.)

Post event wrap-up:

* Ensure all event registration was captured successfully in the event dashboard

* Ensures delivery of post event communications with required content

* Manages post event lead uploads where applicable

* Provides standard post event reporting leveraging global dashboards

* Generates post-event information to measure effectiveness and areas with opportunities for improvement

* Ensure all event deliverables have been captured

* Compile post-event stats, feedback and reporting

More broadly:

* Consults and executes using Microsoft guidelines

* Partners effectively with other management across offices and disciplines

* Explores new ways on how to make digital events more state of the art

* Trains marketers on Teams platform capabilities

* High volume data processing (e.g., event requests, purchase orders, contracts) in an accurate and timely manner

* Supports Account Managers to deliver value in the client / agency relationship

* Assists with reporting and program development

* Works in the best interests of the client and build a robust understanding of client business challenges and the role of the agency in proactively addressing these.

* Attends events and meetings as required - role may at times require a flexible approach to working hours

Experience and Requirements

* Bachelor's Degree preferred

* 1-3 years of experience, agency experience preferred

* Experience in delivering events preferred

* Strong IT skills including Excel & PowerPoint

* Have an interest in the technology sector. The world is changing rapidly, and we need to prove our strategic knowledge and value to our clients.

* Exceptional verbal & written communication skills and adept at communicating effectively across all levels

* Strong organization, administration, and time management skills

* Ability to work as part of a team but also independently

* Ability to build and maintain strong working relationships with clients, suppliers, and agency colleagues.

* Ability to participate in a team environment that facilitates mutual respect and partnership across functions

* Ability and willingness to travel

* Ability to be resourceful when faced with challenges

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