Content SpecialistOld Dominion Freight Line • Thomasville, NC
Content Specialist
Old Dominion Freight Line • Thomasville, NC
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field. 2+ years of content writing experience Demonstrated excellence in writing content, preferably marketing-focused content Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal) Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console) Exceptional attention to detail, organization, and commitment to content accuracy Proven ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships Great Health Benefits including a Zero premium medical plan for employee only coverage Vision & Dental Short Term & Long Term Disability Flex Spending Accounts 401k Retirement plan with company match and additional company annual discretionary match opportunity Life Insurance Wellness Program Tuition Reimbursement for Drivers and Technicians Training and growth opportunities to build a career We prioritize our OD family of employees Ability to advance through our promote from within philosophy National Career Opportunities Available at our 260+ service centers
Responsibilities
- Gain a strong understanding of the OD brand and the LTL freight industry to articulate and provide insight to customers and internal audiences through digital and traditional mediums
- Writes both short- and long-form pieces for OD website, email, and social media campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
- Identifies opportunities to gather content from internal and external subject matter experts; pitches content / story ideas to support the editorial calendar
- Supports colleagues with proof reading and provides editing suggestions
- Manage website updates and content publishing using Adobe Experience Manager
- Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of all web content, and ensure digital initiatives align with broader business objectives
- Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives
- Recommend technical SEO and structured data improvements to boost discoverability and rankings
- Monitor and analyze website traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge
- Ensure consistent adherence to brand standards and regulatory requirements across all digital content
Job Qualifications
Working Days :
Monday,Tuesday,Wednesday,Thursday,Friday,
Working Shift :
Shift and hours to be determined.
Work Days and Shift are estimates and are subject to change, at any given time, based on job scheduling and / or business levels. Any information listed regarding Days and Shifts shall be considered a guideline of expectations for the specific position at the time of posting.
Join the OD Family Today!
As a Full Time member of our Family, you and your family are eligible to receive :
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