Content Marketing Manager

Content Marketing Manager

We're on a mission to empower people with disabilities to do what they once did or never thought possible. As the world-leader in assistive communication solutions, we empower our customers to express themselves, connect with the world, and live richer lives. At Tobii Dynavox, you can grow your career within a dynamic, global company that has a clear, impactful purpose - with the flexibility to also do what truly matters to you outside of work. What's more, you'll be part of a work culture where collaboration is the norm and individuality is welcomed. As a member of our team, you'll have the power to grow ideas in an unconventional environment. At the same time, you'll work in a culture of ongoing learning and development, allowing you to constantly expand your area of expertise.

As the Content Marketing Manager, you will lead the development and execution of content strategies that drive engagement and support the broader marketing objectives. You will oversee content planning, creation, and optimization, ensuring that content is timely, relevant, and aligned with both the MarCom strategy and audience needs. The ideal candidate is creative, data-driven, and a strategic thinker, skilled in managing cross-functional teams and driving impactful content across multiple channels.

As a Content Marketing Manager, you will be responsible for :

Lead the Content Marketing Strategy and quarterly Content Planning : Develop and manage quarterly content plans that support overall objectives and drive key results, ensuring a variety of content types that is delivered on time, is relevant, and engages target audiences.

Stakeholder Management : Collaborate and align with key internal and external stakeholders to ensure content reflects business priorities, meets stakeholder needs, and maintains brand consistency.

Identify & Address Content Gaps : Conduct content audits to identify gaps in existing content and initiate the creation of new materials to fill these needs and enhance the overall offering across various content formats.

Ensure Content Quality & Consistency : Maintain high standards for content quality, ensuring accuracy as well as consistency in tone, style, and messaging across all platforms (omni-channel approach). Ensure adherence to brand guidelines and best practices.

Coordinate & Optimize Workflow : Manage key content management documents, such as strategies, plans, briefs, and calendars, ensuring they are used effectively throughout the workflow. Oversee content progress using project management tools, maintain efficient workflows to meet delivery deadlines, and ensure localizations are integrated into the workflow as needed.

Digital Asset Management Strategy & Governance : Responsibility for the digital asset management (DAM) system. Collaborate with key stakeholders to maintain governance practices, ensuring consistency, quality, and compliance across all assets.

Drive Innovation & Stay Informed : Continuously explore industry trends, content marketing best practices, and competitor approaches to introduce fresh, creative ideas that keep content strategies engaging and impactful.

What you'll bring :

Bachelor's degree in marketing, communications, or a related field.

5+ years of experience in content marketing, with a proven track record in developing and managing content strategies across multiple channels.

Experience in conducting content audits, identifying content gaps, and producing diverse content types.

Strong project management skills, with the ability to manage multiple content initiatives and resources simultaneously.

Excellent written and verbal communication skills, with a keen eye for detail and a commitment to high-quality content.

Experience with content management systems (CMS) and Digital Asset management systems (DAM).

Data-driven mindset with experience analyzing content performance and adjusting strategies accordingly.

Work Environment Requirements :

This role may require occasional travel (up to 10%).

Apply today! We believe in empowering individuals - including our own employees - to reach their full potential. So, if you want to change lives while growing your own career, we'd love to hear from you.