The Concept Designer reports to the Design Director of Branding and supports the broader Branding team. This is a hybrid role based in NYC, requiring three days per week in-office. The Concept Designer is responsible for creating commercially viable branding and packaging at the concept level, while supporting projects through execution. We are seeking an innovative, detail-oriented designer with a strong passion for logos, typography, and brand storytelling within the fashion and beauty space.
Your Impact:
• Research, track, and analyze current and emerging trends in fashion, beauty, and the creative marketplace as they relate to branding and packaging.
• Concept and design original brand assets, including product branding, trims and hardware, packaging, logos, and graphic elements that align with seasonal concepts, prints, and color palettes.
• Translate abstract ideas into clear, compelling visual concepts that are both creative and commercially viable.
• Develop polished presentations and brand guides with strong visual storytelling, clear point of view, and a sophisticated, feminine aesthetic.
• Collaborate cross-functionally with Design, Product Development, Raw Materials, Marketing, and Production teams to ensure brand alignment and seamless execution from concept through final delivery.
• Manage and balance requests for new branding assets, ensuring cross-functional needs are met while maintaining brand consistency.
• Apply a deep understanding of the company's brand codes, voice, and heritage, maintaining exceptional attention to detail across all deliverables. • Act as a proactive idea generator and self-starter, contributing fresh perspectives and inspiring concepts to the team.
• Concept and design special branding initiatives, limited-edition projects, and high-visibility presentations.
• Support the Branding team with production-ready mechanicals, file preparation, and artwork uploads for vendors as needed
• Ensure all files meet technical and manufacturing specifications, maintaining accuracy and quality throughout the production process.
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Branding, Concept Designer • New York, NY, United States