Senior SEO Data Analyst

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

NOTE: You will only be contacted by a specific email or by persons whose email address is from the actual @spokeo.com email domain.

About Spokeo:

Join our mission to make the world more transparent with data.

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Find out why we were named a “Best Company” by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.

About this Opportunity

As a Senior SEO Data Analyst, you will play a critical role in monitoring, analyzing, and improving our SEO performance. You’ll leverage Databricks, Google Analytics, Google Search Console, Tableau, seoClarity, and many other tools to uncover trends, diagnose issues, and develop recommendations that enhance Spokeo’s search presence and increase organic traffic to the website. You will collaborate cross-functionally with product, design, development, and data science teams to refine our SEO and GEO strategy and support broader acquisition growth efforts. This role is ideal for an SEO professional who is data-driven, technically adept, and eager to apply advanced analytical skills to search engine optimization.

What You’ll Do:

• Analyze and optimize SEO performance using a variety of tools.
• Research customer behavior in our data lake using PySpark on Databricks.
• Develop SEO dashboards in Tableau and ensure accurate reporting.
• Partner with cross-functional Scrum teams to test and improve SEO strategies.
• Identify technical SEO opportunities and provide data-backed recommendations.
• Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
• Communicate insights clearly to business and executive stakeholders.

Who You Are:

• 5+ years of data analysis experience in a large-scale data-driven web business.
• 3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc.
• 3+ years of experience creating dashboards and reports in Tableau.
• Proficiency in PySpark and SQL to extract and analyze data.
• Excellent communication skills—able to turn complex data into clear insights.

Highly Desired Skills:

• Experience with seoClarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
• Experience with Databricks, Jupyter Notebooks, or similar PySpark environments
• Familiarity with keyword research, EEAT strategy, and similar content analysis

Nice-to-Have Skills:

• Knowledge of technical SEO tools such as PageSpeed Insights, Lighthouse, APM, etc.

Working at Spokeo

Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited employee PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Spokeo’s offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. A final offer will depend on several factors, including, but not limited to, marketplace competition, job leveling, the candidate’s experience, skills, etc.

Privacy Notice for Candidates: https://www.spokeo.com/recruiting-policy

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully executed agreement on file, and 2) being assigned to the open position (as a search) via our applicant tracking solution.

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