Business Development Specialist

Business Development Specialist

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The Business Development Specialist (BDS) is focused on driving new customer acquisition and increasing revenue growth across Goodway Group. This evolved role will focus on helping grow the business in our evolved revenue diversification strategies, whereby CX and Executives contribute to new business. The BDS will drive growth by qualifying and engaging with inbound requests or referrals, outreaching to relevant prospects based on data-driven sign, and nurturing and reengaging stalled prospects.

What You Will Do

• Create and manage initiatives that give us a chance to find revenue
• Prioritize rapid response to leads
• Use data and tech stack to identify companies and individuals that would benefit from our products and services
• Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains
• Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process
• Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends
• Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach
• Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue
• At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs

What You Bring:

• 2 years in sales, customer service, retail, or administrative support
• Experience with CRM platforms like Salesforce or HubSpot is a plus
• Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus
• Excellent verbal and written communication
• Ability to ask effective discovery questions and uncover prospect needs
• Active listening and rapport-building skills
• Organization and note-taking to accurately log conversations in a CRM
• Ability to prioritize and qualify inbound leads and route appropriately

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.