Talent.com
Brand & Strategy Marketing Director
Brand & Strategy Marketing DirectorUPLIFT Desk • Austin, Texas, US
Brand & Strategy Marketing Director

Brand & Strategy Marketing Director

UPLIFT Desk • Austin, Texas, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Work better. Live healthier.

Customer service is at the heart of all company decisions.

We put our customers service first. Our team of friendly and knowledgeable experts is here to help through every step of the process, whether you're getting your first standing desk or outfitting an entire ergonomic office space. We're always just a call or click away.

We are committed to designing, manufacturing, and shipping the highest quality ergonomic office furniture. Every UPLIFT Desk product is built to last and offer the latest office furniture innovations. Each is designed by a world-class team of a dozen engineers that includes our founder and CEO Jon Paulsen, a Certified Professional Ergonomist (CPE) and mechanical engineer himself.

Over a million customers have chosen UPLIFT Desk for innovative product designs, direct to consumer pricing, same day shipping, free accessories with every desk, free 30 day returns (including free return shipping), and 15 year warranty. Businesses love the free professional space planning services. And we love helping you work better and live healthier.

Position Summary

At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live. As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, customer-focused solutions that promote health, comfort, and productivity. Our success is rooted in these four core values : Customer Obsession, Innovation, Accountability, and Results Oriented.

The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand, strengthening long-term market positioning, and shaping the narrative that differentiates us in a highly competitive category. This role serves as a strategic brand architect, storyteller, and brand guardian—crafting a cohesive, high-end visual and verbal identity that resonates with both B2C and B2B customers. This leader drives brand clarity, messaging, and overall strategic direction to ensure that every touchpoint—website, advertising, merchandising, content, packaging, and sales enablement—consistently communicates who we are and why UPLIFT Desk is the leader in ergonomic workspaces.

What You'll Bring

  • 8+ years of experience in brand strategy, marketing leadership, or creative direction
  • Strong expertise in brand positioning, messaging, and long-term narrative development
  • Proven ability to lead high-end visual and written storytelling across all major channels
  • Deep understanding of customer segmentation and insights (B2C + B2B)
  • Highly collaborative leadership style with excellent communication and cross-functional alignment skills
  • Storytelling initiatives
  • Experience in ecommerce and DTC
  • Exceptional discernment of quality and a keen eye for excellence
  • Strong understanding of SEO-supported content strategy
  • Ability to elevate merchandising and visual brand presentation

Bonus Points For

  • Furniture or Office Furniture experience
  • Experience partnering closely with Product Development teams
  • What You’ll Do

  • Establish a clear, defensible, and emotional brand narrative that differentiates UPLIFT Desk from commodity competitors
  • Own and evolve the brand identity, narrative, and long-term positioning
  • Establish clear, compelling messaging frameworks for both B2C and B2B audiences and funnel customers appropriately
  • Approve high-impact content (images, videos, blogs, social, ads) to strengthen the brand
  • Ensure consistent, high-end brand standards across website, digital assets, packaging, and advertising
  • Lead storytelling and educational content that communicates the customer benefits or Uplift Desk products
  • Optimize merchandising and messaging consistency across marketing channels
  • Leverage customer and market insights to guide brand strategy decisions
  • Partner with Sales and Product teams to ensure aligned product and promotional messaging
  • Provide discernment and strategic creative oversight for campaigns, launches, and major brand initiatives
  • Maintain a clear roadmap for brand evolution with unified cross-departmental branding
  • Benefits

  • A merit-based environment that rewards growth and accomplishment regardless of seniority
  • Generous paid time off
  • 4% 401K company matching with instant vesting (after one year)
  • Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
  • Flexible spending account (FSA) for health care and child care costs
  • Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
  • Free UPLIFT Desk (after one year)
  • 50% discount on all UPLIFT products
  • Free healthy (and not so healthy) snacks and drinks
  • On-the-job training and skills development
  • A supportive and engaging work culture that promotes healthy living
  • Position Details

  • Compensation : DOE
  • Type : Full-time
  • Employee Status : Regular
  • Work Schedule : Monday - Friday, 8am-5pm, 40 hours per week
  • Location : Austin, Texas
  • About UPLIFT Desk

    As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!

    UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

    Award winning UPLIFT Desk is loved globally!

  • Rated Best Standing Desk by New York Times Wirecutter 5 years in a row
  • Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
  • Google reviews - 4.9 rating with thousands of reviews
  • We value our environment :

  • We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation , we're able to plant tens of thousands of new trees each year
  • Solar powered operations : Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses
  • We use sustainable materials in our products. Some examples are :
  • Bamboo Desktops, Drawers, & Motion Boards : The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
  • Eco Curve Desktops : Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
  • Rubberwood Desktops : Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life
  • Equal Opportunity Employer (EEO)

    UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

    To all recruitment agencies : We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.

    #UPDHP

    [job_alerts.create_a_job]

    Director Brand Marketing • Austin, Texas, US

    [internal_linking.similar_jobs]
    Talent Strategy Partner

    Talent Strategy Partner

    hackerone • Austin, TX, United States
    [job_card.full_time]
    HackerOne is a global leader in Continuous Threat Exposure Management (CTEM).The HackerOne Platform unites agentic AI solutions with the ingenuity of the world's largest community of security resea...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Principal Product Marketing Manager

    Principal Product Marketing Manager

    Procore • Austin, TX, United States
    [job_card.full_time]
    Principal Product Marketing Manager.Procore's global product and technology organization.In this role, you'll support the development and execution of messaging, positioning, and go-to-market strat...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Advertising & Digital Marketing

    Director of Advertising & Digital Marketing

    University of Texas at Austin • Austin, TX, United States
    [job_card.full_time]
    Director of Advertising & Digital Marketing.Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Manager, Enabling Tech Marketing (Downstream Marketing)

    Manager, Enabling Tech Marketing (Downstream Marketing)

    Enovis • Austin, TX, United States
    [job_card.full_time]
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr Director Analyst, Sales Strategy & AI (Remote US)

    Sr Director Analyst, Sales Strategy & AI (Remote US)

    Gartner • Austin, TX, United States
    [filters.remote]
    [job_card.full_time]
    Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. As a Senior Director in the Tech ...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Sr. Director, Agentic Commerce Strategy

    Sr. Director, Agentic Commerce Strategy

    Visa • Austin, TX, United States
    [job_card.full_time]
    Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories,...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Enterprise Field Marketing Manager

    Enterprise Field Marketing Manager

    Meltwater • Austin, TX, United States
    [job_card.full_time]
    Meltwater is seeking a dynamic, results-oriented, and data-driven Enterprise Field Marketing Manager to join our expanding Americas Enterprise Marketing team. In this role, you will collaborate with...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Global Brand Marketing

    Director, Global Brand Marketing

    Skydance • Austin, TX, US
    [job_card.full_time]
    Paramount, a Skydance Corporation,.Our teams are expanding beloved franchises with Marvel 1943 : Rise of Hydra, pushing the limits of immersion, and shaping how we’ll deliver best-in-class gam...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Product Engagement

    Director, Product Engagement

    Visa • Austin, TX, United States
    [job_card.permanent]
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Creative Director

    Creative Director

    CertifID • Austin, TX, US
    [job_card.full_time]
    Cybercrime is rising, reaching record highs in 2024.According to the FBI's IC3 report total losses exceeded $16 billion.With investment fraud and BEC scams at the forefront, the message is clea...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Brand Manager

    Brand Manager

    Bonnell • Austin, TX, US
    [job_card.full_time]
    Bonnell Electric is an innovative company at the forefront of high-performance electric mountain bike and dirt bike development. Our mission is to transform two-wheeled mobility with smarter, more e...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Growth Marketing Manager

    Growth Marketing Manager

    Krunchbox • Austin, TX, US
    [job_card.full_time]
    Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred).Retail SaaS Analytics | North America Focus | Full-Time. Krunchbox is a retail analytics SaaS platform that helps...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Executive Manager, Marketing Campaign Strategy (Team Lead)

    Executive Manager, Marketing Campaign Strategy (Team Lead)

    Macmillan Learning • Austin, TX, United States
    [job_card.full_time] +1
    At Macmillan Learning, we're committed to driving innovation that transforms education.We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solution...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Brand & Strategy Marketing Director

    Brand & Strategy Marketing Director

    UPLIFT Desk • Austin, TX, US
    [job_card.full_time]
    At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live.As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Product Development

    Director, Product Development

    Visa • Austin, TX, United States
    [job_card.full_time]
    Founded by experienced entrepreneurs and engineers in 2016, Pismo is a technology company that provides a comprehensive processing platform for banking, card issuing and financial market infrastruc...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Project Manager- Enterprise Marketing

    Marketing Project Manager- Enterprise Marketing

    Staffmark Group • Austin, TX, United States
    [job_card.full_time]
    Marketing Project Manager, Enterprise Marketing - Global Idea Center & Country Marketing Enablement.Join a leading global employment platform that connects millions of job seekers with opportunitie...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Brand Marketing Manager, Beverage

    Senior Brand Marketing Manager, Beverage

    Bloom Nutrition • Austin, TX, US
    [job_card.full_time]
    Senior Brand Marketing Manager, Beverage.Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US.Our mission is to he...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Specialist- Fitness

    Marketing Specialist- Fitness

    KOMPAN Inc Americas • Austin, TX, US
    [job_card.full_time]
    Join the KOMPAN North America (NA) team as a.Marketing Specialist - Fitness.As a Marketing Specialist focused on Fitness at KOMPAN, you’ll support the implementation of global and local Fitne...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]