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Channel Marketing Specialist
Channel Marketing SpecialistArkema Specialty Surfactants • Wauwatosa, Wisconsin, USA
Channel Marketing Specialist

Channel Marketing Specialist

Arkema Specialty Surfactants • Wauwatosa, Wisconsin, USA
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  • [job_card.full_time]
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Channel Marketing Specialist

Reports to Manager Title : Mktg & Communications Manager

Location : Wauwatosa WI; Radnor PA; or Home-Based

Job Summary

The Channel Marketing Coordinator plays a key role in supporting the execution of marketing initiatives and partner programs that drive brand visibility partner engagement and sales growth. This role includes coordinating marketing campaigns managing partner communications and planning events such as trade shows webinars and partner training sessions on time on budget and on brand and message. This role assumes all responsibilities for communication to customers on matters of new products pricing and SKU revisions including list creation and management. Responsible for establishing in-house connection with our customers building and strengthening relationships and responding to various requests.

Essential Duties & Responsibilities :

Channel Marketing Support - 60%

Collaborate with distributor retail and OEM channels to drive channel engagement in bringing Bostiks brand voice and value to the market

Partner Engagement

  • Maintain and update partner portals with the latest marketing content and tools.
  • Identify gaps in channels tools and collaborate with the marketing team to develop them
  • Support partner onboarding and training initiatives.
  • Respond to partner inquiries and provide timely marketing support.
  • Recommend and execute selected distributor branding program

Marketing & Campaign Support

  • Assist in the development and execution of channel marketing campaigns and promotions.
  • Coordinate the creation and distribution of marketing materials including brochures digital assets and sales enablement tools.
  • Support product launches and partner communications across multiple platforms.

    • Reporting & Analysis

  • Track and report on campaign and event performance metrics.
  • Monitor partner participation and engagement levels.
  • Provide insights and recommendations for improving future initiatives.

    • Event execution 20%

    Execute market and customer tradeshows and events on time on budget and brand and message

  • Plan and coordinate channel events including trade shows partner summits training sessions and webinars.
  • Collaborate with internal teams and external partners to ensure seamless event execution.
  • Track event budgets timelines and post-event reporting including ROI analysis and feedback collection.

    • Cross-Functional Collaboration 20%

  • Work closely with sales product and digital marketing teams to ensure alignment of messaging and initiatives.
  • Support the Marketing & Communication Manager in day-to-day operations and strategic projects.

    • Minimum Qualifications and Education Required

    Min Years of Experience

    2-4 years of experience in marketing coordination with experience in the retail environment.

    Education and area of focus

    Bachelors degree in Marketing Communications Business or a related field.

    Competencies -Knowledge Skills & Abilities

  • Ability to lead projects from concept to completion
  • Detail-oriented with an eye for quality
  • Strong organizational and project management skills with attention to detail.
  • Excellent written and verbal communication abilities.
  • Able to effectively organize prioritize and delegate work effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks
  • Must be able to act independently while collaborating with a variety of internal and external teams
  • Leadership skills with experience and comfort in owning cross-functional projects
  • Must be able to travel up to 25% of time

    • Physical Demands / Working Conditions

    Must be able to remain in a stationary position 50% of the time

    #LI-SG1

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Channel Marketing • Wauwatosa, Wisconsin, USA

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